Reputation affects attitudes like satisfaction, commitment and trust, and drives behavior like loyalty and support. At Echo, we firmly believe that these are the things that matter and must be measured.
Echo is the only firm to have developed a proprietary systematic approach and analytic model to measuring corporate brand, reputation and competitive positioning. This approach is encapsulated into a single process called I3 (I-cubed) that triangulates internal identity, external image and credibility of influencers, to form an integrated view of corporate brand, reputation and competitive positioning:
Integrated Reputation Research
We often support clients beginning on this journey with a Reputation Audit - making what you have work harder for you and identifying gaps, and build tailored Reputation Scorecards and Key Performance Indicators. Our work extends beyond organisations into Country Reputation/Image and also Political Research.
In partnership with experts in brand valuation, Echo also provides Reputation Dividend, which calculates the market value of reputation and the relative contribution and effectiveness of the various reputation drivers for quoted companies.
Echo also offers Training and Workshops to help ensure that the learnings and insights from our research programs are used and applied as widely as possible.