Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

Socially Responsible Investing A "Blind Spot" In U.S As Importance Of CSR Grows Worldwide

U.S. businesses are lagging behind their counterparts in Europe, Australia and South Africa in taking seriously their corporate social responsibility, or CSR, according to a new study by Echo Research, the global specialists in reputation audit and analysis.  While leading U.S. multinationals still lead in philanthropy, they have a “blind spot” that misses the growing importance of socially responsible investing around the world, the study found.

Although financial analysts in several countries are beginning to factor in corporate social responsibility in the evaluation of a company’s investment potential, most U.S. financial organizations, including the major ones responsible for tens of billions of dollars, do not consider socially responsible investing in their analysis of corporate performance and value, according the Echo report, titled  “CSR and the Financial Community – Friends or Foes?

More details

 
Copyright 2006 Echo Research
 
 

Corporate Social Responsibility