Echo Research is tailored to meet client information needs and helps drive change. Echo supports your decision-making, planning and measurement requirements with its reputation analysis and communications research. Call or email Echo for a detailed, custom approach.
Echo Research Delivers:
| | Media Content Analysis
|
| | Reputation Scorecards What do customers and investors think about you? What about your employees and community members? What are their expectations? How do you link communications, reputation and organizational objectives? |
| | Internal Communications
Effectiveness Research / Echo Optimizer How do your employees view you and your communications? How engaged are they in your program of change? How can you mobilize employee attitudes? |
| | Journalist Audits Are you reaching journalists effectively? How do your competitors fare? What are your target journalists' key issues, needs, concerns? |
| | Competitive Benchmarking
How are you perceived in the media compared with your competitors? What lessons can you learn to improve your position or ensure you keep ahead of the pack? |
| | Internet Evaluation /Web Watch Do you know what they're saying about your company in newsgroups? On competitors' websites? Chat rooms, blogs? |
| | Key Performance Indicators
Can you measure the progress of your messages, favorable-to-unfavorable ratios over time? |
| | Media-as-Radar Tracker Are you ready for threats and opportunities on the media horizon? |
| | Qualitative Stakeholder Studies What do your specialist audiences think? Do you need insight into current and emerging stakeholders, their attitudes, motivations, issues and expectations? |
| | Echo Sonar Do you need to get a lead on issues ahead? Capture signals at an early stage, from the media, NGOs, employees, government, other companies, unions, think tanks, regulators? Should you monitor threats to your reputation, identify those who lead the debate? |
| | PR Research How can you quickly and cost-effectively conduct thought leadership studies, opinion polls, crisis research or omnibus surveys? Do you need a research partner dedicated to understanding the communications needs of public relations professionals? |
| | Sponsorship Measurement As increasingly sizeable amounts are being directed into sponsorship, so too are demands increasing on its accountability - in terms of ROI, targets reached, brand development. The stakes are high. Are you measuring the opportunities properly? Click here for Echo's white paper on sponsorship and the press. |
| | Echo Toolkit The Echo Toolkit combines a full range of market research techniques for the custom package that will give our clients comprehensive insight into their reputation and their competition's, and facilitate protective action. Contact us with your inquiry. |