Internal Communications Measurement

Internal communications measurement is critical to understanding the attitudes and opinions of the organization’s most important assets–its employees.

Internal Communications Measurement Objectives

Internal communications measurement, in this era of global competition for talent, requires more than just an employee satisfaction survey. Failing to understand what motivates employees, how they perceive the organization, and whether you communicate sufficiently well with them can have devastating effects not only on your communication program but also on your organization’s ability to reach its strategic objectives.

But how do you know if your internal communications strategies are succeeding? Do employees receive the messages that you want them to receive? Do they believe in those messages? Are they able to act in a way that helps deliver the business objectives? Or are other issues undermining their views and the potential impact of the communication? What’s the background of employee attitude, morale and engagement into which the messages are transmitted? All these issues and more can be revealed through internal communications measurement.

Internal Communications Measurement Techniques

Internal communications measurement techniques today rely on methodologies like Optimizer®, a unique framework developed by Echo Research to help organizations assess their employee relationships.

It’s a six-stage measurement process that enables an organization to track any gap in the employee relationship management process, understand what actions need to be taken and make the link between employee attitudes and business objectives. Methodologies such as Echo’s Optimizer® are increasingly the cornerstone of comprehensive internal communications measurement.