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Global reputation and communications research firm, Echo Research, launches a new online, low-cost global media monitoring and evaluation service called EchoSonar. |
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| EchoSonar is the industry's first fully automated and costed online brand management and benchmarking tool. It harnesses the speed of technology and the accessibility of the on-line media to 'spider' coverage from around the world from 30,000 titles, in all Latin languages, and returns findings according to key words - be they specific brands, products, messages or topics. | |
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From as little as £525 per month regardless of volume to be tracked down, if it's out there - this system will pick it up in either a Monthly Scorecard Report or a Daily News Alert with links to the online articles, and results displayed by competitor, market, media type, and trend, together with a monthly tonality report. For the first time, clients can set their own parameters, get a quote and order a report or daily news coverage directly on-line and be in complete control of their budgets. |
Said Echo Group CEO Sandra Macleod: "We've increased the quality and range of our media and stakeholder research services to meet changing client needs and circumstances. As much as anything else, EchoSonar is a product of the times - high speed, low cost. It provides a very quick 'sense' of competitor activity and messaging from around the world, saving the cost of buying in press cuttings and human analysis. This is targeted at global brand
managers, and agencies through to teams who may not have the budget or requirement for detailed content analysis, but need to keep their finger on the pulse of their online media profile. As and when they need greater depth or insights from stakeholder research, we'll be there for them."
A tried and tested system, existing clients include Lloyds TSB and EADS. One client commented: " this is a 21st Century solution for those ready to move into the on-line world." For a demo and quote visit www.echosonar.co.uk. |
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Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.
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