Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

Research is there to provide evidence and insight, and above all, to not lose sight of the things that really matter. Similarly, our events are designed to stimulate sharing of best practice, learning successful and new approaches and providing a forum of useful exchange and dialogue, with our latest Summit being no exception.

Why Sustainability ? Because within the current economic turmoil, this is the one thing that will keep organisations stimulated and going. Because, too, like 'CSR' before it, we see the word being used to mean different things, to different people, in different parts of the world.

What does it mean to YOU?

To capture the breadth of this topic which is either enthusing or confounding organisations everywhere, we brought together leading thinkers and practitioners to help enlighten us from many perspectives - the public, the environment, the corporation, the employee, society and the future ...

You'll see that sustainability is about shared values and transformation. It's not a bolt-on, it's a built in. It's about a new way of thinking and working. It's strategic business change delivering real business success. With fun, passion, creativity, flair and clear gains on all sides.

This is a journey - and the best way to travel it is through active listening, leading and engaging.

See Echo's scene-setting (opinion survey research, Facebook & LinkedIn polls, and media tracking), and hear from sustainability 'guru', David Grayson, CBE , Chair of the Doughty Centre for Corporate Responsibility at Cranfield University, along with WWF-UK CEO David Nussbaum, News Corp's Director of Strategy Matthew Anderson, RNLI'sGinette Tessier, Chief Sustainability Officers from Accenture and BT Group, Bruno Berthon and Dr Chris Tuppen, and Summit chair, Stephan Chambers, Chairman of the Skoll Centre for Social Entrepreneurship at Saïd Business School, University of Oxford, here, and download each of the presentations here. And media attention: http://www.strategicrisk.co.uk/story.asp?sectioncode=23&storycode=374597&c=2

Sandra Macleod, Echo Research Ltd

David Grayson, CBE, Doughty Centre for Corporate Responsibility

David Nussbaum, WWF - UK

Matthew Anderson, News Corporation
Bruno Berthon, Accenture
Ginette Tessier, RNLI
Dr Chris Tuppen, BT Group
 
Copyright 2006 Echo Research
 
 

Echo Summit 2008