Echo Summit 2008
Why Sustainability ? Because within the current economic turmoil, this is the one thing that will keep organisations stimulated and going. Because, too, like 'CSR' before it, we see the word being used to mean different things, to different people, in different parts of the world.
What does it mean to YOU?
To capture the breadth of this topic which is either enthusing or confounding organisations everywhere, we brought together leading thinkers and practitioners to help enlighten us from many perspectives - the public, the environment, the corporation, the employee, society and the future ...
You'll see that sustainability is about shared values and transformation. It's not a bolt-on, it's a built in. It's about a new way of thinking and working. It's strategic business change delivering real business success. With fun, passion, creativity, flair and clear gains on all sides.
This is a journey - and the best way to travel it is through active listening, leading and engaging.
See Echo's scene-setting (opinion survey research, Facebook & LinkedIn polls, and media tracking), and hear from sustainability 'guru', David Grayson, CBE , Chair of the Doughty Centre for Corporate Responsibility at Cranfield University, along with WWF-UK CEO David Nussbaum, News Corp's Director of Strategy Matthew Anderson, RNLI'sGinette Tessier, Chief Sustainability Officers from Accenture and BT Group, Bruno Berthon and Dr Chris Tuppen, and Summit chair, Stephan Chambers, Chairman of the Skoll Centre for Social Entrepreneurship at Saïd Business School, University of Oxford, here, and download each of the presentations here. And media attention: http://www.strategicrisk.co.uk/story.asp?sectioncode=23&storycode=374597&c=2
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| Sandra Macleod, Echo Research Ltd | ||||
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| David Grayson, CBE, Doughty Centre for Corporate Responsibility | ||||
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| David Nussbaum, WWF - UK | ||||
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| Matthew Anderson, News Corporation | ||||
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| Bruno Berthon, Accenture | ||||
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| Ginette Tessier, RNLI | ||||
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| Dr Chris Tuppen, BT Group | ||||
Latest Articles
 | Ten PR tips for using market research - PR Moment Journalists are more likely to open press releases if they contain research. |
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 | From Information to Implication Why marketing has a role to play in reversing the decline of the world economy |
Next Event
 | Communications and Corporate Social ResponsibilityAmerican University of Paris ,
January 25 |
Echo Blogs
 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
 | Andrew Challier "Let’s get together" |
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