Echo Research Testimonials and Case Histories
Testimonials from clients speak to the effectiveness of Echo Research's reputation analysis, media measurement and stakeholder research services. Here, in their own words, and listed by sector, are some client testimonials.
Consumer research testimonials
| Echo is the only company to accurately understand and measure the impact of communications on our business. |
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Anita McErlean,
Director of Group Communications
Airtours
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| Echo said 'we will suggest things to you, we will be more pro-active'. Personally, I like this consultancy approach. It's refreshing to see an agency adding value back in. Echo could offer a view on our PR strategy,
to point out where our strategy might change. |
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Mike Bailey
Communication Manager, Group External Communication
Amadeus
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| Above evaluating the return on our investment of public funds, Echo's research has helped us, each year, to redirect our activities, campaign by campaign, media by media, and country by country. In this way, through our
partnership with Echo, we have improved our own effectiveness. |
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Barbara Gris-Pichot
Head of Press and Public Relations
Comité Régional du Tourisme de Franche-Comté.
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The rapid expansion of Emirates into new and diverse markets across the world has set us many challenges - not least our ability to add the best PR agency support in every market and then ensure they deliver consistently
good performance. Echo's research plays a significant part in the process of delivering world-beating, PR-driven media exposure for the world's fastest growing airline. Echo's research helps us look forward. It may
identify shortcomings in message penetration within Accra or Auckland; areas for development of media coverage in Casablanca or Chennai; greater exploitation of sponsorship investments in New York or Nairobi; and help pinpoint
new opportunities that are often unique to markets ranging from Mumbai to Melbourne, let alone through the alphabet to Zurich! We've learned much together about dialects, cultures and market dynamics. This has been a monumental achievement for us all, but one delivered with utmost professionalism, commitment and drive. It's a partnership
that works for us and for our client. |
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David Wilson
MD and Emirates Account Director
QBO Bell Pottinger,
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| We rely on research a great deal and are continuously commissioning new projects. Working with Echo allows us to undertake several different types of research with one company which already understands our brand values and
objectives. |
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Jonathan Lines
Marketing Director
Fish 4
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| I would like to reinforce how useful the research Echo has conducted for us has been, and will continue to be, for our prioritization and planning. |
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Heidi Cohu
Communications Manager
Lawn Tennis Association
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The MAC cosmetics brand has grown phenomenally, launching in 45 countries over 7 years. I wanted to assess whether the brand assets we were messaging were coming through in the media. This study was invaluable as it
highlighted both strong and weak messaging and suggested several areas for improvement. I have subsequently amended the global strategy for MAC and the focus of our media work for the next year to build on the areas highlighted in Echo's report. We plan to work with Echo to extend the scope of this work in
the future. |
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Michelle Feeney
VP Global Communications International
MAC Cosmetics
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We employed Echo in order to establish not only the reach of our coverage but also the efficiency and effectiveness of how we executed our strategy and used our communication tools. The research conclusions were invaluable
and have helped us plan for the 2005 season with greater insight and confidence. We were able to target areas of weakness and ensure we were maintaining and building on our strengths. For example, Echo found that a certain
style of photography worked very well with the media and we have therefore expanded the volume of these made available to the press via our Look Books. |
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Clare Webb
PR Manager
Sainsbury's
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The way they responded was really good. I really liked the graphs! They were so simple to understand. PR people are not numbers people, and you appreciate something which is clear. Echo discussed different ways of showing
things - they didn't just say, 'here it is'. I really felt I knew what I was going to get. |
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Emma Cross
Sony Consumer UK
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Healthcare & Pharmaceuticals research testimonials
| The communications research provided by Echo Research motivated the regional directors at our annual conference by showcasing the impact of their efforts. And, in particular for the 125th anniversary celebrations, the research
information demonstrated to our respective event sponsors their return on investment. |
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John Gray
Marketing and Communications
British Red Cross
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| Executive management and board members take notice of the results presented by Echo, which not only validate the effectiveness of my corporate PR team but provide 'hard' metrics to inform them on what they too often
consider to be a 'soft' side of the business. |
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Robert W. Grupp
VP - Corporate & Public Affairs
Cephalon
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| Given the prohibitive cost of advertising, our communications is based in the main on media and public relations. Echo's assessment of our media coverage helped us to identify precisely the drivers of our image in the
press, and evaluate the impact of our proactive communications . Echo's study came at a time when our organization was faced with a real threat to its existence and had to consider new or different ways of standing out from the
crowd. |
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Catherine Dedieu-Lugat
former Communications Director
CNRH (Comité National Français de Liaison pour la Réadaptation des Handicapés)
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| Managing media relations in the modern environment means accurate messaging and targeting. But above all it means assessing the impact of your campaigns. I have found Echo's approach to this to be creative and convincing,
and a particular help when arguing the benefits of a media campaign to senior management. |
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Nick Parsons
Chief, GIIM
Food & Agriculture Organisation (UN)
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Professional & Financial Services research testimonials
| Echo Research helped us devise a program for measuring the impact of our media relations work in three of our largest markets, the U.S., UK and Germany, tracking the quantity and quality of our visibility and positioning versus key competitors. Insights and data from Echo helped us plan our thought-leadership PR programs, measure their effectiveness and identify new opportunities. We used Echo's analysis to support the business case for further investment in corporate
communications and also as a yardstick for incentive-based PR firm compensation
. |
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Paul Raab
APR, Director, Communications
A.T. Kearney |
| Any PR activity is only as good as the research company you use to monitor it and in Echo we believe we have one of the best. We have an extensive PR programme that supports our sponsorship of the Barclays Premiership that generates a huge volume of national and regional print coverage. Their monthly reports ensure we can accurately and impartially see what type of coverage we are generating and how effective different campaigns have been. |
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Richard Mackey
Head of Sponsorship PR
Barclays Bank |
| It's all too easy to base evaluation of media coverage on gut feel and colleagues' reactions to the daily cuttings and broadcast clips. Echo's reports, however, provide us with a more sophisticated and, crucially, impartial assessment of how well we are communicating. Often, their conclusions and recommendations challenge our own preconceptions in a way that could never be achieved from in-house analysis, helping us to identify potential issues and prioritise our own
work. We consider it an essential tool for helping the press office contribute to meeting the FSA's objectives. |
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Rob McIvor
Head of Media & Web Communications
Financial Services Authority |
| At a time when assessing the value of PR expenditures has become almost a sine qua non for in-house PR departments, our commitment to measurement and assessment has been a key factor in strengthening the position of PR within PwC and in assuring strategic allocation of scarce resources. |
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Peter Horowitz
Senior Managing Director, Global PR
PwC |
| We chose and continue to choose Echo for their understanding of the financial services industry and the clear and no-nonsense way in which they analyse and evaluate Standard Life Investments' perception within the media. Their reports provide us with key information which helps us formulate future communication strategies. |
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Richard England
Press Manager
Standard Life Investments |
Working at the heart of communications in a world -leading international financial and business centre such as the City is a demanding and closely scrutinised activity.
Echo's benchmarking research provides us with a clear picture of the complex and broad mix of media which comment on the City of London Corporation's activities, and measures the success of our proactive communications. As a useful tool in our strategic planning and resourcing, Echo's high standards and professionalism ensure good value and - and their efficiency and reliability is of the highest standards. The Echo team definitely sets the standards others have to
follow. |
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Greg Williams,
Head of Press |
Public Sector, Government & Not-for-Profit research testimonials
To support our investigation into the common and unique challenges and opportunities of international internal communications, Echo's expertise was clear both in terms of their international credentials and their analysts in key markets. Echo consultants were professional and flexible. Echo's experience in managing multicultural projects, their in-depth understanding of communications, research methods and the business environment are great strengths. In addition, we were impressed by the richness and variety of the interviews they secured. Echo supported us throughout the life of this project, as we had hoped, as true value-added partners. |
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Jean Rancoule
Administrator, and Laurence Hürstel, Director General,
AFCI (Association Française de Communication Interne) |
| The communications research provided by Echo Research motivated the regional directors at our annual conference by showcasing the impact of their efforts. And, in particular for the 125th anniversary celebrations, the research information demonstrated to our respective event sponsors their return on investment. |
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John Gray
Marketing and Communications
British Red Cross |
| No organization has done more to promote the benefits of research in public relations than Echo. |
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School of Journalism
Media and Cultural Studies
Cardiff University |
| Echo's programme of stakeholder research has helped City University to understand how it is perceived in a highly competitive market for higher education. We have developed an excellent working relationship with Echo and value their recommendations for helping to develop the university in the future. |
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Fiona Strongman
Marketing and Recruitment Director
City University |
| Given the prohibitive cost of advertising, our communications is based in the main on media and public relations. Echo's assessment of our media coverage helped us to identify precisely the drivers of our image in the press, and evaluate the impact of our proactive communications . Echo's study came at a time when our organization was faced with a real threat to its existence and had to consider new or different ways of standing out from the crowd. |
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Catherine Dedieu-Lugat
former Communications Director
CNRH (Comité National Français de Liaison pour la Réadaptation des Handicapés) |
| Managing media relations in the modern environment means accurate messaging and targeting. But above all it means assessing the impact of your campaigns. I have found Echo's approach to this to be creative and convincing, and a particular help when arguing the benefits of a media campaign to senior management. |
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Nick Parsons
Chief, GIIM
Food & Agriculture Organisation (UN) |
| A very successful relationship. The quality of Echo's work is always of the highest standard and nothing is ever too much for the members of their very professional team. |
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Head of Communication Planning
Ministry of Defence |
| Echo's meticulous and well-presented reports enable us to measure the influence of particular issues on the big picture and help us to develop communications strategy and set targets for corporate performance standards. |
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Linda Quinn
Head of Communications
New Opportunities Fund |
| Surrey Police is increasingly facing a number of critical issues that have the potential to impact upon our reputation in the eyes of our public. What has impressed us about Echo is the way in which they have been able to respond to our requests to tailor their reports for us, and have taken the initiative in suggesting developments to the service. We are so pleased with the reports from Echo Research that we have now put the contract on a permanent three-year basis. |
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Tim Morris
Press & Publicity Manager
Surrey Police |
Our reputation is a vital asset. For this integrated research, our three objectives were to understand our current strategic stakeholder relationships, to make recommendations about how to improve our management of them and to enable us to begin tracking our reputation from a 360 degree viewpoint. Echo more than succeeded in these ambitious aims. We worked together not as client and research organisation, but as a fully integrated team. This work therefore matched the values
as well as the strategic and operational needs of our business. |
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Tabitha Birchall
Director of Public & Internaitonal Affairs
UNITE Plc |
| Carefully targeting resources is vital in the not-for-profit sector. Echo's media analysis and evaluation services help us to fine-tune our communications and to maximize the return on our PR budget. I am convinced that Echo's comprehensive findings help maintain Warwick's reputation as one of the UK's leading universities. |
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Director of Public Affairs
Warwick University |
| The campaign or key activity reports we commission from Echo are much more detailed and provide the breakdown of statistics and large volumes of coverage that provide an easily accessible source of media evaluation that can be used across the organisation. These reports show how our advocacy approach and message management are working and what key messages make it through to the media. |
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David Cowdrey
Head of Press
WWF |
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| Echo conducted an international brand survey of our company assessing internal and external stakeholders' perceptions in Europe, the Far East and North America. Based on solid analysis and recommendations the final report provided a thorough insight into brand perceptions and where there was opportunity for improvement. The Echo research staff worked well with our internal and external audiences who participated in the surveys. I can definitely recommend Echo if you want to
get a better insight into your brand. |
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Martin de Koning
Corporate Communications Director
Draka Holding |
Technology, Media & Telecoms research testimonials
| Echo has been valuable in measuring the efficiency of our PR and media relations programs in Europe. For over four years now, Echo has provided professional support to further our efforts to communicate ever more precisely.
Echo's consultants are true partners, flexible, attentive and tuned into our needs and culture. Our relationship is based on trust and the unsurpassed quality of their work. |
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Pascal Cerruti
Marketing and Communications Director Europe
Analog Devices.
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| Echo's monthly evaluation reports have given us a clear view of the ebb and flow of press coverage of the BBC. Our contract with Echo means more effective evaluation of media campaigns against objectives and Echo does not
shy away from honest feedback. |
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Sally Osman
Head of Communications
BBC
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| What are the factors which we look for in choosing and staying with a media research agency? That they can demonstrate an in-depth knowledge of the workings of the media, they have professional and technical research skills and
expertise, they take time to get to understand the communications environment and needs of their client, and can deliver thoughtful and actionable analysis and results. Echo Research stands out as an agency that not only meets
these high standards but has proved itself capable of exceeding them. BT's working relationship with Echo Research has been solid and fruitful. |
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David Regan
Research Director
BT
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| Echo gets to know you first. Once they know you and your business, they soon offer you good hard-hitting advice and consultancy. We take the work Echo does for us very seriously. We incorporate the information Echo provide on
Ericsson's reputation and progress into our monthly overview for senior management. |
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Roland Klein
Ericsson Telecommunications
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| Echo's report has received wild reviews across the company, particularly from the management, and has helped me to meet my objectives. |
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Judith Raddatz
Fujitsu Siemens Computers
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| Echo's work helps us monitor our marketing communications activities. We pay particularly close attention to public opinion and feel very seriously about market reaction. Our customer feedback is also combined with
Echo's findings and recommendations to help us develop our PR and marketing strategies and R&D for future products. |
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Ralf Leinemann
External Communications Manager
Consumer Customer Segment EMEA
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| Echo's media evaluation is absolutely central to our communications process. We can move fast to adapt our strategy if necessary, pick up on emerging issues and identify trends and respond accordingly. The bottom line
deliverable, however, is that, through Echo, we have a clear means of evaluating our PR effort - which was our overriding objective from the outset. |
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Keith Gold
former Director, Finance Sector
IBM Global Industries
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| Echo consistently demonstrates an understanding of our business and a wider telecom sector expertise; they use both to deliver creative, practical solutions to our communications challenges. |
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Roger Martin
VP Corporate Communications
Infonet
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Utilities, Industry & Environment research testimonials
| Sound reputation analysis is a must for ABB. Echo Research helps us keep track of how ABB's messages are received across the main markets and shows how those with an interest in our industry and us treat the issues that affect our company's reputation. |
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Group Senior Vice President
Head of Corporate Communications |
| The reputation research conducted by Echo revealed the company's weak points in its positioning in the global market, and important strengths it should reinforce. Having thoroughly studied the research's results, SeverStal adopted and carried out a range of measures, which allowed us to improve significantly the perception of the company's transparency, corporate governance and social responsibility by our key audiences. The company issued its first Social
Responsibility Report and arranged special meetings with the investor community to present its vision of further increasing the company's market value. |
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Ms Natalya Prokopenko,
Head of the Information Department |
| Media evaluation helps us travel in the right direction, knowing our strengths and weaknesses. The monthly snapshot we get from Echo gives us an in-depth analysis of our past communications, and the necessary elements to decide on the priorities and orientation of our future actions. It is an essential element in our communication strategy process
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Head of Corporate Communications
European Aeronautic Defence and Space Company (EADS) |
| After the Concorde accident, we immediately commissioned Echo to analyze daily coverage, online news services and discussion groups. This freed us up to concentrate on the media. The analysis enabled us to respond to specific journalists and opinions. Echo's speed of response and professional presentation were an important part of our ability to cope. |
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Head of International Media
Rolls-Royce |
| I
find the presentation clarity and drilldown detailing capability from Echo Research invaluable in convincing my board colleagues of the value of both proactive and defensive press and media PR. |
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Board Director
Marketing, Sales & Communications
Severn Trent Water |
Please
contact us for additional reputation analysis, media measurement and stakeholder research testimonials.
