Sound reputation analysis is a must for ABB. Echo Research helps us keep track of how ABB's messages are received across the main markets and shows how those with an interest in our industry and us treat the issues that affect our company's reputation.
	Group Senior Vice President Head of Corporate Communications

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Echo offers British Gas sector knowledge on both consumer and corporate challenges; research process and findings that are supportable, actionable; report structure and content that are understandable by diverse audiences internally.
	Director of Communications British Gas

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This piece of research and evaluation has been invaluable in helping to shape our strategy and planning for future campaigns. It has also helped me make better informed decisions on targeting limited resources for greater effectiveness.
	Head of Brand & Marketing PR British Gas

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Media evaluation helps us travel in the right direction, knowing our strengths and weaknesses. The monthly snapshot we get from Echo gives us an in-depth analysis of our past communications, and the necessary elements to decide on the priorities and orientation of our future actions. It is an essential element in our communication strategy process.
	Head of Corporate Communications European Aeronautic Defence and Space Company (EADS)

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After the Concorde accident, we immediately commissioned Echo to analyze daily coverage, online news services and discussion groups. This freed us up to concentrate on the media. The analysis enabled us to respond to specific journalists and opinions. Echo's speed of response and professional presentation were an important part of our ability to cope.
	Head of International Media Rolls-Royce

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I find the presentation clarity and drilldown detailing capability from Echo Research invaluable in convincing my board colleagues of the value of both proactive and defensive press and media PR.
	Board Director Marketing, Sales & Communications Severn Trent Water

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