| Echo Research helped us devise a program for measuring the impact of our media relations work in three of our largest markets, the U.S., UK and Germany, tracking the quantity and quality of our visibility and positioning versus key competitors. Insights and data from Echo helped us plan our thought-leadership PR programs, measure their effectiveness and identify new opportunities. We used Echo's analysis to support the business case for further investment in corporate communications and also as a yardstick for incentive-based PR firm compensation. | |
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Paul Raab
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| Any PR activity is only as good as the research company you use to monitor it and in Echo we believe we have one of the best. We have an extensive PR programme that supports our sponsorship of the Barclays Premiership that generates a huge volume of national and regional print coverage. Their monthly reports ensure we can accurately and impartially see what type of coverage we are generating and how effective different campaigns have been. | |
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Richard Mackey
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| It's all too easy to base evaluation of media coverage on gut feel and colleagues' reactions to the daily cuttings and broadcast clips. Echo's reports, however, provide us with a more sophisticated and, crucially, impartial assessment of how well we are communicating. Often, their conclusions and recommendations challenge our own preconceptions in a way that could never be achieved from in-house analysis, helping us to identify potential issues and prioritise our own work. We consider it an essential tool for helping the press office contribute to meeting the FSA's objectives. | |
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Rob McIvor
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| At a time when assessing the value of PR expenditures has become almost a sine qua non for in-house PR departments, our commitment to measurement and assessment has been a key factor in strengthening the position of PR within PwC and in assuring strategic allocation of scarce resources. | |
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Peter Horowitz
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| Echo has helped us gain a clear-eyed view of how Siemens Financial Services is viewed by the media, which is the foundation for planning any marketing communications campaign. Echo's integrated research programme, combining journalist surveys, media analysis and readership data, provided us with an important insight into how journalists perceived our organisation. | |
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Kristine Wilson
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| We chose and continue to choose Echo for their understanding of the financial services industry and the clear and no-nonsense way in which they analyse and evaluate Standard Life Investments' perception within the media. Their reports provide us with key information which helps us formulate future communication strategies. | |
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Richard England
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