former VP of Communications for Royal Dutch Shell, joins the Echo team as Senior Advisor. A foreign correspondent with UPI and Reuters, before moving to head up communications successively at Sandoz, ABB and Shell. Bjorn is also Senior Visiting Fellow at Henley Business School and a Board Member of the Institute for Human Rights and Business:

"I'm looking forward to collaborating with Echo Research, a true leader in this field that is always looking to provide greater value for its clients and all those seeking better, more actionable reputational diagnosis for their organizations."