Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

A career at Echo Research means working for the premier global communications research organization, to help clients measure and protect their reputation and their brands.

Global clients and challenging assignments make Echo an exciting workplace.

Echo employees conduct research, analyze findings and help resolve complex communications questions that clients confront in a highly competitive marketplace.

The Echo workforce is a diverse mix of nationalities, experience and capabilities.

Enthusiasm is prized. Talent is nurtured. Intellectual curiosity is required.

Benefits of Working for Echo

While specific benefits differ from country to country, the central advantage of working for Echo is that you will be associated with the leading international research firm and its world-class clients. In some instances, you will have the flexibility of working from home and a highly varied workload that can dovetail with your personal life. Remuneration and benefit packages are highly competitive in each country.

Ideal Candidate Profile

Whatever position you apply for, you should be a self-starter, intellectually curious, able to grasp quickly a variety of business and technical subjects, and possessing strong verbal and written communication skills to help ensure that you are adding demonstrable value to Echo client organizations.

 
Copyright 2006 Echo Research
 
 

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