Guide sur la gouvernance d'entreprise

Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...

Publié par the Institute of Directors au Royaume-Uni, ce rapport traite entre autres de l'importance de l'éthique d'entreprise et cite amplement l'étude d'Echo (page 62) sur cette question sur la base d'interviews menées auprès d'analystes, de conseils en investissement et d'autres membres de la communauté financière en Australie, en France, en Allemagne, en Afrique du Sud, au Royaume-Uni et aux États-Unis.

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