The Echo teams in the UK, France and the USA worked together to demonstrate the pattern of coverage, the swings of media and journalists and, above all, the importance of tracking issues and commentators and their potential impact on the public.
![]() | Ten PR tips for using market research - PR Moment Journalists are more likely to open press releases if they contain research. |
![]() | The changing face of responsibility Consumers want economic benefits as well as environmental action. |
![]() | From Information to Implication Why marketing has a role to play in reversing the decline of the world economy |
![]() | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
![]() | Andrew Challier "Let’s get together" |