L'image des RP

Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...

Pour la seconde fois, Echo a présenté les conclusions d'une étude sur la manière dont la presse britannique dresse le portrait des Relations Publiques (RP) lors de la conférence de PR Week (magazine professionnel britannique) sur les médias. L'image des RP a-t-elle changé depuis 1999 ? Peut-on tirer des conclusions sur l'interdépendance des médias et des RP ? Les RP sont-elles incontrôlables ? Ou encore, y a-t-il un plus grand respect de la profession et une reconnaissance de la valeur et du rôle joué par de bonnes RP ?

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