New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.

Newsclip MD, Simon Dabbs, attended the First European Summit on Measurement, supported by AMEC (the Association of Measurement; Evaluation; and Communication) in association with the IPR (Institute for Public Relations), held from 10 to 12 June in Berlin, Germany. Dabbs gave his feedback on the Summit at a packed PRISA presentation on Tuesday, 14 July at PRISA House, Randburg. During the feedback session, Dabbs highlighted global best of practice in media measurement and evaluation, which is centred around the pre-determination of the outcomes-base of a specific campaign. He also touched on the fact that globally, while we are all feeling the pinch of the recession, there has been a substantial increase in campaign measurement requirements, as companies are looking more closely at their campaigns, and whether they are measured against specific outcomes.

Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. However, what must be addressed prior to conducting a correlation analysis is assuring that the key messages most likely to have an impact on business outcomes are included in the media that is reaching key stakeholders.

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...

Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: "Setting Best Practices in Public Relations Research."

When a newspaper photograph of ordinary lads wearing hooded tops, just standing around, is visual shorthand for "broken Britain", it is clear that teenage boys have an image problem - and new independent research shows just how bad a press they are getting.

In a poll by Echo Research , 36 per cent of senior professionals said they believed the number of corporate social responsibility programmes would fall ...

Omnibus Survey, Echo Research, April-May 2008. [2] Ezzati et al. Selected major risk factors and global regional burden of disease. The Lancet. ...

by David Michaelson, Echo Research.

A recent survey conducted by Echo Research for the soap and detergent association found that only 85 per cent of respondents say they always wash their ...

It’s a unstudied however forcible message: Wash your hands to stop the spread of disease. But in what way many of us heed that message? Apparently, not enough. The Soap and Detergent Association is out with its 4th Clean Hands Report, and it gives Americans a C-minus. That’s because some key hand-washing hygiene skills seems to have slipped. Echo Research conducted the telephone survey of 916 heads of households, 458 women and 458 men, in August 2008 on the association’s behalf...

We all hear it - that little voice reminding us to wash our hands after we cough, sneeze, or use the bathroom. Sadly, we don't always listen. A recent survey conducted by Echo Research for the Soap and Detergent Association found only 85 per cent of respondents say they always wash their hands after using the bathroom, down from 92 per cent in a previous survey conducted in 2006.

As President of Echo Research, he was the first practitioner since Walt Lindenmann to win the Jackson Jackson & Wagner Behavioral Science Prize. ...

One-third of small business owners report the uncertain economy as the biggest challenge they face in growing their businesses— the largest number in the seven-year history of the American Express OPEN Small Business Monitor, a semi-annual survey of business owners. One-quarter of business owners are challenged by the rising costs of doing business.... The survey was conducted by Echo Research August 12-25, and released this month prior to federal action on the credit crunch.

More than Half of Business Owners will Accept Lower Profits Rather than Raise Prices

In the survey conducted by Echo Research August 12-25, the economy is cited by four in ten small business owners (38%) as the issue that will most sway their decision on the next president of the United States, followed at a distance by ...

BRAND analysis company Echo Research is to offer financial backing to the Watts Gallery in Compton in a bid to bring the venue’s impressive collection of ...

In the survey conducted by Echo Research August 12-25, the economy is cited by four in ten small business owners (38%) as the issue that will most sway ...

WHL Calls for Family and Loved Ones To Get Involved

Shane O'Riordain, director of corporate communications at HBOS, has emerged as the best-regarded communications professional at a British high street bank

You will be surprised to learn that Americans still do not do it enough according to a telelphone survey conducted this past August 2008 by Echo Research. Below are the scary results:. Facts & Statistics based on 916 heads of households ...

ENGLEWOOD, Colo.--(BUSINESS WIRE)--A majority of information technology decision-makers at U.S. midsize companies say that information security is the most important business issue for their companies’ future success, followed by reducing costs and improving customer service. This is just one of the findings of a survey by the Midmarket Group of Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics, Inc. (NYSE: ARW - News).

Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.

If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'

In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.

A quarter of U.S. workers complain of working in gloomy environments that they say could be improved with windows that open or better-looking colleagues, according to a survey released on Wednesday.

The Public Relations Consultants Association (PRCA) appoints Echo as its exclusive partner for research

America's small business owners are optimistic in the face of the economy's downturn, with the majority planning to expand their operations despite cash flow concerns and soaring energy costs, according to a recent survey for OPEN from American Express, the company's small business team.

Armenian presidential hopeful, ex-President Levon Ter-Petrosyan appealed to the Constitutional Court “to recognize as insuperable the obstacles, which arose on the way of his participation in the February 19 elections.”

New York, NY January 28, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. today announces the appointment of Dan Soulas as Executive Vice President and Director of its new primary research unit focused on servicing the needs of corporate and PR agency clients.

En abandonnant son poste de PDG de BSkyB pour reprendre NewsCorp, l’empire médiatique de son père, en Europe et en Asie, James Murdoch a ravivé les accusations de népotisme qui avaient accueilli sa nomination à la tête de Sky en 2003.

As commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports.

Echo's seminal series on CSR trends appears in the latest Ethical Corporation magazine

The demand on business leaders is no longer the 'make money or else' of yore. As Emily Ford reveals, social and ethical considerations are increasingly important to corporate success

Entendu, le titre porte à confusion. Comme tous ceux qui ont été impliqués dans un projet d'études le savent, il n'y a rien de rapide et de facile dans le processus. Toutefois, comme dans la vie, avoir une stratégie claire et simple dès le départ permet au moins de clarifier les objectifs que vous souhaitez atteindre, pourquoi et quel est le meilleur moyen d'y parvenir…

Les Échos du succès : la société implantée dans le Surrey parmi les plus influentes Sandra Macleod, PDG de la société Echo Research, située dans le Surrey, a été reconnue comme étant l'une des 100 personnes les plus influentes dans le monde des relations publiques au Royaume-Uni. Selon PR Week, elle bat tous les records pour aider les sociétés à mieux appréhender les facteurs qui façonnent leur réputation, à travers le monde.

Sandra Macleod s'est adressée à l'Association Internationale des Relations Publiques: <<Il est du ressort des conseillers seniors en communication de montrer à la direction comment anticiper les risques liés à la réputation de l'entreprise, en s'ouvrant à d'autres points de vue et à d'autres processus de prise de décision. Pour cela, il faut avoir recours à une étude de la communication pertinente qui identifie les thèmes émergents et vise à améliorer la compréhension des composantes de la réputation. À la question des participants : "La réputation de l'entreprise peut-elle être mesurée ?" La réponse d'Echo était claire et nette : Oui.>>

Echo Research a remporté le prestigieux Prix Platine ainsi que trois médailles d'Or lors de la remise des prix au <<2005 AMEC Communication Effectiveness Awards>>… le 21 novembre. L'AMEC (Association of Media Evaluation Companies), située au Royaume-Uni, est l'association européenne des cabinets d'étude des médias. Echo a raflé le Prix Platine et une médaille d'or grâce à ses tableaux de bord mensuels des médias pour le service de police du Surrey. La société a aussi remporté deux autres médailles d'or pour ses indicateurs de la réputation dans la catégorie "Innovation" et pour ses analyses mondiales des médias effectuées pour MAC Cosmetics dans la catégorie "Communication à l'international". Recevant le Prix Platine, le PDG d'Echo, Sandra Macleod, a indiqué : <<La police du Surrey nous pousse toujours à faire un pas de plus grâce aux évaluations mensuelles des médias qui soutiennent et informent l'équipe de direction et leur stratégie de communication. C'est à la fois gratifiant pour nous et pour eux d'être reconnus par les juges qui décernent les prix et par nos paires.>>

Analyses des opinions dans les médias en Allemagne, en Italie, au Royaume-Uni, au Pays-Bas, en République tchèque, en Australie et au Canada

Lors de la conférence la plus avant-gardiste sur la mesure et l'évaluation des relations publiques au Sommet américain 2005, Echo Research a présenté l'étude de cas d'un client opérant dans le secteur des cosmétiques. Cette société a vu croître sa réputation dans l'industrie de manière significative, et ce uniquement grâce à une couverture médiatique. Le troisième sommet annuel, qui a eu lieu en septembre au New England Center de l'Université du New Hampshire aux États-Unis, s'est tenu sous les auspices de la commission de la mesure et de l'évaluation des relations publiques de l'Institut des Relations Publiques.

Peu d'entreprises valorisent les relations publiques - à leurs risques et périls Trois pour cent des directeurs de la communication siègent aux Conseils d'administration et 23 % aux Comités exécutifs des entreprises classées au FTSE 100, selon un sondage d'Echo Research au Royaume-Uni.

On both sides of the Atlantic, the twin concerns of Governance and Reputation Risk have been pushed unceremoniously and uncomfortably on to Boardroom tables. Tougher legislation and directives from the Sarbanes-Oxley act in the US and, in the UK, the Financial Services Authority, along with the Higgs' Review on boardroom reforms are focusing Director's minds.

La commission spécialisée dans la mesure et l'évaluation des relations publiques de l'Institut des Relations Publiques a désormais un nouveau président et six nouveaux membres, dont Marianne Eisenmann, directeur général d'Echo Research/Amérique du nord.

La nouvelle étude d'Echo Research révèle que la plupart des entreprises américaines sont à l'état embryonnaire dans le domaine de la responsabilité sociale. L'investissement en Responsabilité Sociale est au point mort aux États-Unis. malgré la croissance de la RSE à travers le monde. Les sociétés américaines sont très en retard par rapport à leurs homologues européens, australiens et sud-africains en matière de Responsabilité Sociale des Entreprises (RSE), selon une récente étude publiée par Echo Research, cabinet spécialisé dans les audits et l'analyse de la réputation. Bien que les multinationales américaines soient leaders en philanthropie, ils n'ont toujours pas compris l'importance de la RSE, c'est à dire de l'investissement en responsabilité sociale à travers le monde, indiquait l'étude.

Interdire la publicité ne suffit pas, disent les rapports lors de la conférence internationale Interdire la publicité n'empêchera pas les enfants de devenir obèses. En revanche, l'environnement familial et l'éducation jouent un grand rôle….

L'Institut des Relations Publiques, qui promeut les méthodologies évaluant les relations publiques, a récemment annoncé les noms de ses nouveaux administrateurs pour 2005-2007. Plusieurs administrateurs ont été réélus, dont Sandra Macleod, PDG d'Echo.