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18 June 2009
Advertising vs. PR: What pays off?
A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog
18 June 2009
How Did I Get Here: Sandra Macleod
Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc
01 May 2009
The Value of Reputation
A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
15 April 2009
Making Smarter Research Decisions
Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: "Setting Best Practices in Public Relations Research."
11 March 2009
Hoodie-winked
When a newspaper photograph of ordinary lads wearing hooded tops, just standing around, is visual shorthand for "broken Britain", it is clear that teenage boys have an image problem - and new independent research shows just how bad a press they are getting.