By-invitation-only professional colloquium for the most senior public relations/public affairs leaders in Europe organised by The Institute for Public Relation's five Trustees in Europe - Matthew Anderson (News Corporation), Björn Edlund (Royal Dutch Shell), Lars Göran Johansson (AB Electrolux), Sandra Macleod (Echo Research), and Ernst Primosch (Henkel KGaA).The goals of this effort are:

• To develop a high-quality community of top public relations people by focusing on issues important to them and providing an opportunity for open and confidential discussion.
• To focus thinking on areas of new public relations research that would be most relevant for the profession in Europe.

Further information available from www.instituteforpr.org