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22 octobre 2008

Jolly Good Fellows with a Purpose

instituteforpr.org/digest_entry/jolly_good_fellows_with_a_purpose/

" Being named a Fellow has been a humbling experience for me. To be recognized along with the lumininary scholars of the profession for me is not only an honor, but also a responsibility to the Institute and to the profession overall. The success of the Fellows program is dependent on setting an agenda that encourages the use and application of research in public relations. Let me suggest the roles that we as Fellows can play.

The primary role the Fellows should play is creating a foundation for the future of public relations research, measurement and evaluation. That raises the fundamental question "How should we accomplish building that foundation?" There are several areas of responsibility that the Fellows need to assume to achieve this. The first task is to provide critical commentary that identifes and encourages the use of best practices for academic research as well as commercial applications. The other task is to help shape the future of public relations research and where research could be going. A third task that will come with time will be to serve the profession as a sounding board that assists in blending the daily practice of public relations with a theoretical understanding of the 'science beneath the art.'. "

As Fellows, we welcome your thoughts on how we meet these goals.

By David Michaelson, Echo Research on 2008 10 22

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