22 October 2008 Jolly Good Fellows with a Purpose
instituteforpr.org/digest_entry/jolly_good_fellows_with_a_purpose/ "
Being named a Fellow has been a humbling experience for me. To be recognized along with the lumininary scholars of the profession for me is not only an honor, but also a responsibility to the Institute and to the profession overall. The success of the Fellows program is dependent on setting an agenda that encourages the use and application of research in public relations. Let me suggest the roles that we as Fellows can play.
The primary role the Fellows should play is creating a foundation for the future of public relations research, measurement and evaluation. That raises the fundamental question "How should we accomplish building that foundation?" There are several areas of responsibility that the Fellows need to assume to achieve this. The first task is to provide critical commentary that identifes and encourages the use of best practices for academic research as well as commercial applications. The other task is to help shape the future of public relations research and where research could be going. A third task that will come with time will be to serve the profession as a sounding board that assists in blending the daily practice of public relations with a theoretical understanding of the 'science beneath the art.'. "
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ExL Pharma 2nd European PR & Communications Summit for Pharmaceutical, Biotech and Medical Device
Some of the Echo Research team attended this prestigious event in Bayer Scherings Pharma HQ in Berlin. They also ran a pre-conference workshop on PR Measurement & Evaluation.
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.