29 September 2008 HBOS man leads banking pack
Shane O'Riordain, director of corporate communications at HBOS, the beleaguered financial institution, has emerged as the best-regarded communications professional at a British high street bank, according to an exclusive survey of banking journalists conducted by CorpComms Magazine in association with Echo Research, the media evaluation firm....O'Riordain's efforts were, however, recognised by Britain's media. In the four months to August, when HBOS was forced to launch an emergency rights issue and defend itself against rumours fuelled by market speculators, 64 per cent of its newspaper coverage was neutral, according to analysis by Sonar, a division of Echo Research. The remaining 36 per cent of coverage was deemed negative.... www.corpcommsmagazine.co.uk/news/237-online-exclusive-hbos-man-leads-banking-pack |
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.
Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...
Getting the media low down
Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.