Echo Makes News
29 septembre 2008 HBOS man leads banking packShane O'Riordain, director of corporate communications at HBOS, the beleaguered financial institution, has emerged as the best-regarded communications professional at a British high street bank, according to an exclusive survey of banking journalists conducted by CorpComms Magazine in association with Echo Research, the media evaluation firm....O'Riordain's efforts were, however, recognised by Britain's media. In the four months to August, when HBOS was forced to launch an emergency rights issue and defend itself against rumours fuelled by market speculators, 64 per cent of its newspaper coverage was neutral, according to analysis by Sonar, a division of Echo Research. The remaining 36 per cent of coverage was deemed negative.... www.corpcommsmagazine.co.uk/news/237-online-exclusive-hbos-man-leads-banking-pack |
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