18 June 2009 How Did I Get Here: Sandra Macleod
By Marc WrightSandra Macleod is Group Chief Executive of
Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation.
When I went to Echo's offices it was with some trepidation as I had been warned that Sandra was quite a formidable figure in the industry and sometimes that comes with a certain aloofness. But when I met her in her Clerkenwell (she also has offices in Surrey, Washington, New York, Paris and opening up in Singapore) I found a charming woman, generous with her time and a complete enthusiast for reputation management. |
ExL Pharma 2nd European PR & Communications Summit for Pharmaceutical, Biotech and Medical Device
Some of the Echo Research team attended this prestigious event in Bayer Scherings Pharma HQ in Berlin. They also ran a pre-conference workshop on PR Measurement & Evaluation.
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.