06 novembre 2007 A question of trust
As commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports. |
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![]() | Google in China: government censorship and corporate reputation By James S. O'Rourke, Brynn Harris & Allison Ogilvy
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![]() | Echo Research Acquires KWHR London, August 20, 2007 – Leading brand and reputation analysis company, Echo Research, has acquired the UK-based KWHR Network Limited, it was announced today. |
![]() | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
![]() | Andrew Challier "Let’s get together" |