The Public Relations Consultants Association (PRCA) appoints Echo as its exclusive partner for research and evaluation. As the voice of public relations consultancies in the UK, the trade association has over 140 members employing around 5,000 people and generating more than £400 million in each year in fees from clients. PRCA Director General & Managing Director Francis Ingham said: "As the PRCA exists among other things to help members set standards and demonstrate the value of PR, we are delighted to recommend Echo as our partner this year. We chose Echo for its range and depth of research services and a proven track record of delivering value to PR."