New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.

Newsclip MD, Simon Dabbs, attended the First European Summit on Measurement, supported by AMEC (the Association of Measurement; Evaluation; and Communication) in association with the IPR (Institute for Public Relations), held from 10 to 12 June in Berlin, Germany. Dabbs gave his feedback on the Summit at a packed PRISA presentation on Tuesday, 14 July at PRISA House, Randburg. During the feedback session, Dabbs highlighted global best of practice in media measurement and evaluation, which is centred around the pre-determination of the outcomes-base of a specific campaign. He also touched on the fact that globally, while we are all feeling the pinch of the recession, there has been a substantial increase in campaign measurement requirements, as companies are looking more closely at their campaigns, and whether they are measured against specific outcomes.

Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. However, what must be addressed prior to conducting a correlation analysis is assuring that the key messages most likely to have an impact on business outcomes are included in the media that is reaching key stakeholders.

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...

Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: "Setting Best Practices in Public Relations Research."

When a newspaper photograph of ordinary lads wearing hooded tops, just standing around, is visual shorthand for "broken Britain", it is clear that teenage boys have an image problem - and new independent research shows just how bad a press they are getting.