15 April 2009 Making Smarter Research Decisions
Article taken from Frank Ovaitt's blog on the Institute for Public Relations website Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: " Setting Best Practices in Public Relations Research." It's my own view, based on five years leading the Institute and before that a long career in practice, that PR people who understand research and its uses will rule this field far into the future. You already see it in the caliber of people who today hold the most senior jobs in our profession. So the question is - why don't more public relations people get it? Michaelson cites many possible reasons. Lack of resources or management commitment. Cost is often a barrier. But most of all, Michaelson argues that too many practitioners don't understand - or are intimidate by - best practices and fundamental research principles. So he outlines 10 best practices for public relations research in two key areas: Research Methods
Quality and Substance Of Findings
|
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.
Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...
Getting the media low down
Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.
