![]() | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
![]() | Caroline Plissonneau-Duquène est nommée directrice du développement d’Echo Research France Paris, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France. |
![]() | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
![]() | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
![]() | Andrew Challier "Let’s get together" |