Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement.

Paris, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France.

By Michael Morley, To be published 19 May, 2009, price £25 What makes a successful global corporate brand?

Echo Research took home the top award for Evaluation at the 2008 SABRE Awards. The award was for its innovative work with MetLife that went beyond traditional media analysis to assess the extent, depth and accuracy of life insurance news coverage.

Echo Research, specialists in brand and reputation research, has appointed three new senior directors with global remits, in healthcare, financial and professional services, and also Group Finance Director.

Leading reputation analysts Echo Research have once more gained the highest distinctions at the industry’s awards for communications research and evaluation.

David Michaelson, Ph.D., President of Echo Research Inc., is the 2008 recipient of the distinguished Jackson Jackson and Wagner Behavioral Science Prize offered annually by the Public Relations Society of America (PRSA) Foundation.

The first class of Institute for Public Relations Research Fellows will be inducted at the Annual Distinguished Lecture & Awards Dinner, November 5, 2008 at the New York City Yale Club. The Institute Board has established this body to provide overall leadership for the organization’s research program. Among the six individuals selected for this honor is Dr. David Michaelson, President of Echo Research Inc.

Under embargo until midday, 8 October, 2008

More than Half of Business Owners will Accept Lower Profits Rather than Raise Prices

Watts Gallery, in Compton, is delighted to announce that global reputation and brand analysis company, Echo Research, is to lend its support to the Gallery’s fundraising campaign.

Management of complex global programmes is one of the skills brought to the table by Tim Morley, who has been appointed Company Secretary and promoted to Group Finance Director, at Echo Research.

The U.S. communication team of Shell Oil Company, with Burson-Marsteller and A Brink & Company, will receive the Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation

ENGLEWOOD, Colo.--(BUSINESS WIRE)--A majority of information technology decision-makers at U.S. midsize companies say that information security is the most important business issue for their companies’ future success, followed by reducing costs and improving customer service. This is just one of the findings of a survey by the Midmarket Group of Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics, Inc. (NYSE: ARW - News).

A series of talks for all customer/client focused Directors and Managers in service industries. Includes presentations by Sandra Macleod (CEO) and Nigel Middlemiss (Knowledge Director) of Echo Research.

Businesses that fail to meet consumer demands for transparency and responsibility will find it hard to survive in a downturned market. This is the claim of Echo Research, a leading global reputation research organisation, which estimates that most businesses should improve how they direct precious resources to operate effectively and successfully.

Work environment is critical element to attracting and retaining employees

London, UK, 22 May 2008 - Leading PR experts, reputation research practitioners and academics on both sides of the Atlantic have united to help found Echo Research's Senior Advisory Group of Experts (SAGEs), including former MORI directors Peter Hutton and Susan Walker. The mission of the Advisory Group is to benefit clients seeking best practice and counsel in measuring reputation and communications effectiveness from the premier leaders and thinkers in this area.

Economic Issues Most Influential in Upcoming Presidential Election

Implementation of Institute Strategic Plan

New York, NY February 11th, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. has appointed Dan Soulas as Executive Vice President and Director to lead its new primary research unit focused on servicing the needs of corporate and PR agency clients, with an order book of US $1 million within the first month of operation.

New York, NY January 28, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. today announces the appointment of Dan Soulas as Executive Vice President and Director of its new primary research unit focused on servicing the needs of corporate and PR agency clients.

By James S. O'Rourke, Brynn Harris & Allison Ogilvy

London, August 20, 2007 – Leading brand and reputation analysis company, Echo Research, has acquired the UK-based KWHR Network Limited, it was announced today.

New York, NY, August 6, 2007 – Echo Research and David Michaelson & Company LLC announced today that they have agreed terms for the Michaelson firm to be merged with Echo Research Inc, the US arm of Echo Research Ltd.

By Echo Research Ltd.

By Sandra Macleod

By Susan Restler

Echo is expanding its work for the university sector through a major stakeholder study for City University (in London) in support of its five year strategy planning.

Katrina a fragilisé le rôle et la légitimité des États-Unis dans le monde selon une étude menée pour l'association américaine Business for Diplomatic Action, en partenariat avec le cabinet d'études Echo Research...

Telle est la principale conclusion d'une enquête menée auprès de 300 jeunes britanniques âgés de 9 à 16 ans. Seulement 7 % d'entre eux déclarent être influencés par la publicité à la télévision...

L’Afci (Association Française de la Communication Interne) et Echo Research annoncent la publication du Guide Afci de la communication interne internationale...