New York, NY February 11th, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. has appointed Dan Soulas as Executive Vice President and Director to lead its new primary research unit focused on servicing the needs of corporate and PR agency clients, with an order book of US $1 million within the first month of operation.

Dan Soulas is former EVP at ICR/International Communications Research and has over 20 years of experience in the market research industry. He has led large-scale US and international research programs on customer satisfaction, loyalty and segmentation research, message testing, strategic positioning, brand tracking and corporate image.

He has managed research projects for several major corporations. Among them are American Express, DuPont, Xerox, AT&T, Avaya, ABC News and Deloitte Consulting. Soulas oversees Echo's primary research team based in Wilmington, Delaware and reports to David Michaelson, Ph.D., President of Echo Research Inc, in New York City.

Michaelson commented, "I have worked with Dan Soulas for many years, and his appointment as EVP confirms Echo's commitment to extending its integrated market research consultancy with a broader and dedicated team of talented researchers and analysts. Together with Echo's global media analysis provision, its MediaSense ™ evaluation product through the global PR Newswire network, and high-end reputation tracking, Soulas and his team provide the addition of full in-house capability to service our world-class clients' many research requirements."

"With barely one month of operation, we have already secured in excess of US $1 million of new business from a handful of leading clients. We are busy recruiting in all our offices to address what we see is a growing demand for truly actionable and integrated brand and reputation research.

Echo Group founder and CEO, Sandra Macleod, added "Since starting 17 years ago, Echo has changed to support the growing demand among our clients for greater insights into reputation protection and enhancement; this addition to Echo's portfolio of services ensure that Echo continues to lead the market and thinking in best practice."

BACKGROUND

With 165 employees and analysts in offices in Europe and North America, and research centers in Asia and South America, Echo Research provides independent reputation analysis through media content and stakeholder studies for Fortune 100 organizations, the public sector and not for profits. Among current clients being served are Hewlett Packard, JPMorgan, Johnson & Johnson, McDonald's, MetLife, PricewaterhouseCoopers, Swiss Re, Texas Instruments and UPS. The group has won 46 industry awards for excellence and innovation.

Contact:
David Michaelson | President | (NY) direct line: 646-495-5360 |cell: 917-750-9472 | Davidm@echoresearch.com
Dan Soulas | Executive Vice President | (Wilmington) 302-295-4970