08 octobre 2008 Credit Crunch Impacts Business Commitment to Sustainability: Nearly two thirds of opinion leaders see sustainability as a low priority
Fewer than one in three (29%) opinion leaders polled this week believe that business is making a significant contribution to sustainability. Nearly two in three opinion leaders (63%) think that sustainability is a low or non-priority for business - and close to half (47%) believe that businesses will do even less in the current economic climate. These are the results of research conducted by Echo Research, a leading specialist in analysing image and reputation globally.
Among corporate sectors, oil & gas and utility businesses appear to be doing more in this area, with defence, mining and the finance sector seen as laggards. As one respondent to Echo's poll said: "The least sustainable companies are those that don't value people as assets, that don't understand the effect of their organisation on the environment and community that they operate in, and that don't practice conservative financial management."
Full findings and data on the research programme are available from Echo Research. Background
Findings based on research conducted by Echo Research between 25 September and 8 October 2008.
Note to Editor Echo Research is a leading global reputation research organisation that provides independent reputation analysis for clients that include world leaders among the Fortune and FTSE 100, trade associations, not-for-profit, non-governmental organisations and the public sector. Echo provides stakeholder, media and integrated research services to support client needs for insight and benchmarking. Echo has 165 employees and analysts in offices in Europe and North America, as well as further research centres in Asia and South America. The company has won more than 50 awards for excellence in communications and reputation research since its inception in 1990. Echo supports the United Nations Global Compact's aim to improve governance and public administration through research, training and advocacy activities ( www.ungc.org). Echo is Registered as Expert Witness ( www.expertwitenss.co.uk), a partner of the Market Research Society, research partner of the Public Relations Consultants Association ( www.prca.org.uk), and founder member of the international Association for Measurement and Evaluation of Communication (AMEC, www.amecorg.com). Please click to download presentation
Contact: Helen McClure
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