Articles

Journalists are more likely to open press releases if they contain research.

Consumers want economic benefits as well as environmental action.

Why marketing has a role to play in reversing the decline of the world economy

La réputation des sociétés cotées à la Bourse de Londres pèse plus de £460 milliards (€ 518 milliards environ)

New research conducted by Echo Research

Communication of Progress 2009-10

Echo has gained the top award for research and evaluation in the European Excellence Awards

Corporate leaders are challenged to step up to greater commitments on sustainability, and to ensure they have performance measures for behaviour directly linked to responsibility and trust if they are to succeed.

The latest poll by global reputation auditors Echo Research, conducted the day before the FIFA World Cup opening ceremony on June 11th and repeated after the World Cup Final on 14th July, shows that the British public remain uncertain which companies sponsored the tournament.

Ahead of the final televised debates, the latest study by global reputation auditors Echo Research combining likelihood to vote, attitudes toward the issues and overall media influence shows Labour losing the hearts and minds of the British electorate.

Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement.

Paris, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France.

By Michael Morley, To be published 19 May, 2009, price £25 What makes a successful global corporate brand?

Echo Research took home the top award for Evaluation at the 2008 SABRE Awards. The award was for its innovative work with MetLife that went beyond traditional media analysis to assess the extent, depth and accuracy of life insurance news coverage.

Echo Research, specialists in brand and reputation research, has appointed three new senior directors with global remits, in healthcare, financial and professional services, and also Group Finance Director.

Leading reputation analysts Echo Research have once more gained the highest distinctions at the industry’s awards for communications research and evaluation.

Under embargo until midday, 8 October, 2008

More than Half of Business Owners will Accept Lower Profits Rather than Raise Prices

Watts Gallery, in Compton, is delighted to announce that global reputation and brand analysis company, Echo Research, is to lend its support to the Gallery’s fundraising campaign.

Management of complex global programmes is one of the skills brought to the table by Tim Morley, who has been appointed Company Secretary and promoted to Group Finance Director, at Echo Research.

The U.S. communication team of Shell Oil Company, with Burson-Marsteller and A Brink & Company, will receive the Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation

ENGLEWOOD, Colo.--(BUSINESS WIRE)--A majority of information technology decision-makers at U.S. midsize companies say that information security is the most important business issue for their companies’ future success, followed by reducing costs and improving customer service. This is just one of the findings of a survey by the Midmarket Group of Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics, Inc. (NYSE: ARW - News).

A series of talks for all customer/client focused Directors and Managers in service industries. Includes presentations by Sandra Macleod (CEO) and Nigel Middlemiss (Knowledge Director) of Echo Research.

Businesses that fail to meet consumer demands for transparency and responsibility will find it hard to survive in a downturned market. This is the claim of Echo Research, a leading global reputation research organisation, which estimates that most businesses should improve how they direct precious resources to operate effectively and successfully.

Work environment is critical element to attracting and retaining employees

London, UK, 22 May 2008 - Leading PR experts, reputation research practitioners and academics on both sides of the Atlantic have united to help found Echo Research's Senior Advisory Group of Experts (SAGEs), including former MORI directors Peter Hutton and Susan Walker. The mission of the Advisory Group is to benefit clients seeking best practice and counsel in measuring reputation and communications effectiveness from the premier leaders and thinkers in this area.

Economic Issues Most Influential in Upcoming Presidential Election

Implementation of Institute Strategic Plan

New York, NY February 11th, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. has appointed Dan Soulas as Executive Vice President and Director to lead its new primary research unit focused on servicing the needs of corporate and PR agency clients, with an order book of US $1 million within the first month of operation.

By James S. O'Rourke, Brynn Harris & Allison Ogilvy

London, August 20, 2007 – Leading brand and reputation analysis company, Echo Research, has acquired the UK-based KWHR Network Limited, it was announced today.

By Echo Research Ltd.

By Sandra Macleod

By Susan Restler

Echo is expanding its work for the university sector through a major stakeholder study for City University (in London) in support of its five year strategy planning.