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01 juillet 2009 How can media coverage be best correlated to actual business outcomes?Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
01 juin 2009 Caroline Plissonneau-Duquène est nommée directrice du développement d’Echo Research FranceParis, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France. |
28 mai 2009 The Global Corporate Brand BookBy Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
01 mai 2009 Echo Research takes home the top award for Evaluation at the 2008 SABRE AwardsEcho Research took home the top award for Evaluation at the 2008 SABRE Awards. The award was for its innovative work with MetLife that went beyond traditional media analysis to assess the extent, depth and accuracy of life insurance news coverage. |
Actualités
 | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
 | Caroline Plissonneau-Duquène est nommée directrice du développement d’Echo Research France Paris, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France. |
 | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
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