July 01, 2009 How can media coverage be best correlated to actual business outcomes?Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
June 01, 2009 Caroline Plissonneau-Duquène est nommée directrice du développement d’Echo Research FranceParis, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France. |
May 28, 2009 The Global Corporate Brand BookBy Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
May 01, 2009 Echo Research takes home the top award for Evaluation at the 2008 SABRE AwardsEcho Research took home the top award for Evaluation at the 2008 SABRE Awards. The award was for its innovative work with MetLife that went beyond traditional media analysis to assess the extent, depth and accuracy of life insurance news coverage. |
ExL Pharma 2nd European PR & Communications Summit for Pharmaceutical, Biotech and Medical Device
Some of the Echo Research team attended this prestigious event in Bayer Scherings Pharma HQ in Berlin. They also ran a pre-conference workshop on PR Measurement & Evaluation.
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.