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PR Moment Columns
16 décembre 2009
The honeymoon is over for Obama in the US, but UK media maintain a more balanced view
09 décembre 2009
Bonuses and staff lay-offs increase public dislike of banks, while the Government also sticks the knife in
02 décembre 2009
Xbox just nudges ahead of Playstation and Wii when it comes to the amount of online coverage these electronic games giants generate
26 novembre 2009
The Environment Agency dominates flood news following the severe November weather
19 novembre 2009
Christmas cheers for Marks and Spencer, as its seasonal campaign rules the media
12 novembre 2009
X Factor coverage gets another boost by Simon Cowell’s controversial Jedward decision
30 octobre 2009
The chattering classes may be outraged by the British National Party, but they are not the audience the BNP expects to influence.
23 octobre 2009
Gossip was rife about Trafigura last week, but news blogs had a greater audience than gossip sites such as Twitter
18 septembre 2009
The high street chains of Top Shop and Primark outshine Gucci and Prada when it comes to media mentions
11 septembre 2009
RSPCA succeeds in generating greater online coverage than Oxfam, NSPCC and Marie Curie
04 septembre 2009
Tesco makes the loudest noise in the media, with more coverage than Asda, Morrisons and Sainsburys put together
28 août 2009
Bruno’s power to shock helped it hit the headlines this summer, while the magic still works for Harry Potter
21 août 2009
Reassuringly the troubles of Afghanistan are concerning the media more than celebrity stories like Katie Price and Peter Andre
31 juillet 2009
How the profiles of Michelle Obama, Sarah Brown and Carla Sarkozy impact on their husband's reputations.
Actualités
 | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
 | Caroline Plissonneau-Duquène est nommée directrice du développement d’Echo Research France Paris, le 29 janvier 2009 - Caroline Plissonneau-Duquène rejoint aujourd'hui Echo Research pour accompagner son développement en France. |
 | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
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 | Marisa Robertson "Understanding the social media customer and brands" |
| Marisa Robertson "Supporting the PSP Association" |
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