PR Moment Columns

Echo has gained the top award for research and evaluation in the European Excellence Awards

Corporate leaders are challenged to step up to greater commitments on sustainability, and to ensure they have performance measures for behaviour directly linked to responsibility and trust if they are to succeed.

The latest poll by global reputation auditors Echo Research, conducted the day before the FIFA World Cup opening ceremony on June 11th and repeated after the World Cup Final on 14th July, shows that the British public remain uncertain which companies sponsored the tournament.