Echo Research Launches Online Automated Media Analysis System

New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

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Getting the media low down

Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.
 


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August 18, 2006
McClaren wields the axe

Organisation: David Beckham

Analysis and commentary by Echo Research.

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Pundits were under no illusions what David Beckham's omission from England's friendly against Greece this week meant for the former captain and footballing icon: "Beckham the history man" (Times, 12/8), "Mac the knife ends Beckham era" (Independent, 12/8), "Bye Bye Becks" (Sun, 11/8). England manager Steve McClaren's decision to drop football's old guard and replace it with younger players was viewed as sending "England's greatest footballing aristocrat to the guillotine" (Daily Telegraph, 12/8). Obituary writers lamented Beckham's performance in the World Cup and his form on the pitch: "It is a subdued end, and a sad one, for a player who has dominated English football for so long, but McClaren was only being polite when he said the door was still ajar" concluded The Times (12/8).

Yet the door appeared to swing wider over the weekend ("McClaren offers hope to Beckham", bbc.co.uk, 13/8) and former football heavyweights came to his defence: "It is not outside the bounds of possibility that Beckham will be recalled by England" noted Gary Lineker (Sunday Telegraph, 13/8). "Beckham ... won't go quietly. You can be sure of that" predicted the Daily Mail (12/8). Despite having been shown the red card, it seems it's too early to blow the whistle on Beckham's international football career just yet.

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