Filiale d' Ebiquity

Articles d'Echo dans PR Week

2008|2007|2006|2005|2004

What the Papers Say

02 février 2007

Windows Vista - The Wow Starts Now?

Pre-launch coverage of Microsoft's long-awaited new operating system Vista showed a distinct lack of journalistic excitement. Comment was mainly confined to the trade press, which was cynical about Vista's self-marketed 'wow' factor . "It is Microsoft's biggest release in five years, but do not expect long queues at shop doors" (PC Pro, 25/1): "the retail launch of Windows Vista … is likely to be an almighty flop" (Hexus Lifestyle, 22/1). Criticism centred on a perceived lack of innovation and incentive to upgrade. "Windows Vista is essentially warmed-up Windows XP" (www.zdnet.co.uk, 25/1): "When Microsoft takes five years to upgrade its most important product, the very linchpin of its global business, and tells us we're going to go 'Wow!' when we see it, and then it entirely disappoints, there's a case to answer" observed TimesOnline (28/1).

But the biggest criticism was aimed at Vista's UK price, which is much higher than the US $ price, even taking into account currency fluctuations, and prompted indignant headlines. "Vista: ripped off across the pond" screamed PC Advisor, accusing Microsoft of "blatant profiteering" (27/1) while bbc.co.uk warned of a "consumer backlash" against its pricing plans. (29/1). With such an inauspicious start, Vista's wow factor clearly hasn't begun yet.

<< Voir tous les communiqués

Actualités

Echo Research beats economic downturn with global expansion of 21% in a year

Echo Research, specialists in brand and reputation research, has appointed three new senior directors with global remits, in healthcare, financial and professional services, and also Group Finance Director.

Echo clients continue run of top global awards

Leading reputation analysts Echo Research have once more gained the highest distinctions at the industry’s awards for communications research and evaluation.