ExL Pharma 2nd European PR & Communications Summit for Pharmaceutical, Biotech and Medical Device

Some of the Echo Research team attended this prestigious event in Bayer Scherings Pharma HQ in Berlin. They also ran a pre-conference workshop on PR Measurement & Evaluation.

Echo Research Launches Online Automated Media Analysis System

New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...

 


PR Week - le magazine britannique des professionnels de la communication. Toutes les semaines, Echo Research au Royaume-Uni analyse l'actualité dans les médias britanniques.

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March 07, 2008
Royal United Hospital Bath: Lord Mancroft criticises nurses

Lord Mancroft, the outspoken hereditary peer, stirred up a hornet's nest when he accused nurses at the Royal United Hospital in Bath of being "grubby, drunken and promiscuous", during a debate in the House of Lords. Despite initially not naming the hospital, the name quickly emerged in the media, apparently identified by the Royal College of Nursing, whose chief executive Peter Carter dubbed Mancroft "grossly unfair" for issuing a "sexist insult about the behaviour of British women" (Evening Standard, 29 Feb). Labour Health minister, Ann Keen, joined in the condemnation saying "the entire country holds nurses in the highest regard" (Times, 1 March). The Sun described the "devastated staff" at RUH as "hard-working angels" (1 March).
Conservative leader David Cameron moved quickly to distance himself from the Tory peer, asking Lord Strathclyde to issue a rebuke, but Mancroft was unrepentant "I will meet the chief executive of the RUH in Bath if that's what he wants but I won't be apologising" (Mail on Sunday, 2 March). The peer, who was identified as a former heroin user in a number of media sources, accused Cameron of getting involved in the row "because his PR people have told him to do so" (Mail on Sunday, 2 March).

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