Articles d'Echo dans PR Week

The BBC Trust's report that was prompted by speculation over the salary it paid Jonathan Ross and other presenters drew accusations that "the BBC seems to be doing precious little to manage top talent costs" (Times, 3 June) despite 'talent' being "the lifeblood of the BBC" (BBC, 2 June). Whether the BBC is right to compete for talent at all was the thrust of several commentators, including shadow Culture spokesman Jeremy Hunt who somehwat predictably questioned the use of the licence fee to pay inflated salaries. The Herald savaged the BBC as having "inept management presided over by a trust with limited sanctions" and called for it to become more "rigourous and transparent" (Herald, 3 June).

BBC Trust chairman, Michael Lyons, defended the report saying how much the BBC paid its stars was still "the topic that remained of the most interest to the general public" (Telegraph, 2 June) continuing "the public values talented performers - but expects, rightly, that it will get the best possible value when paying for them". Media writer Maggie Brown pointed out that "the BBC has no choice but to pay a small fortune for its star presenters" (Guardian, 2 June) including top radio presenters who could earn more in the wider entertainment field.