Articles d'Echo dans PR Week


What the Papers Say


12 janvier 2005
Jerry Springer Opera

Organisation: BBC


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Analysis and commentary by Echo Research. This article and further information is at: www.echoResearch.com

The BBC's decision to broadcast Jerry Springer - The Opera was always likely to be controversial, given the recent reaction to the play Behzti by the Sikh community in Birmingham. Positively, the show attracted 1.8 million viewers, still less than Match of the Day, but certainly a wider audience than might normally have been expected to watch this "important piece of contemporary musical theatre"(BBC statement, bbc.co.uk, 10/1). Negatively, the play attracted a record number of complaints before transmission, based on its alleged blasphemous content and generous use of expletives. Worse however, was the barrage of vicious calls and threats to BBC executives from angry protestors, "Abusive calls give BBC chiefs a Jerry Springer moment"(Guardian, 10/7).

Away from the immediate controversy over the play's 300 swear words and depiction of Jesus and the Devil, the debate really focused on freedom of speech, the Arts, and the threat to Britain's status as a tolerant and democratic society. Most commentators agreed that the angered Christian groups had a right to defend their views, but few were as certain that a moral minority should be able to dictate the BBC's scheduling. "The simple fact is that no one was compelled to watch … It is time for the tolerant majority in Britain to make its voice heard"(Independent, 11/1).

Messages

Positive for BBC

Negative to BBC

Orchestrated campaign against show's broadcast

18

0

Higher audience figures because of exposure

11

0

Musical is a comedy / parody / satire

11

0

BBC praised for broadcast / TV weaker without

11

0

Half post-show calls were positive / appreciative

10

0

Important piece of contemporary musical theatre

10

0

BBC pleased wider audience than theatregoers

9

0

People have right to complain, voice objections

9

0

Excellent show / hilarious / funny

4

0

Blasphemous / sacrilegious

0

29

Record 45,000 complaints before broadcast

0

28

Bad language / expletive laden

0

27

Protests outside BBC on Saturday night

0

25

Abusive calls to TV executives / guards placed

0

23

Personal details put on Christian Voice website

0

20

Breach of BBC's guidelines / abuse of PBS

0

15

Programme had no respect for Christian values

0

14

Controversial

0

14

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