CSR Study : Crunch could reduce corporate social responsibility

In a poll by Echo Research , 36 per cent of senior professionals said they believed the number of corporate social responsibility programmes would fall ...

Novartis Study

Omnibus Survey, Echo Research, April-May 2008. [2] Ezzati et al. Selected major risk factors and global regional burden of disease. The Lancet. ...

Jolly Good Fellows with a Purpose

by David Michaelson, Echo Research.
 


PR Week - le magazine britannique des professionnels de la communication. Toutes les semaines, Echo Research au Royaume-Uni analyse l'actualité dans les médias britanniques.

2008 | 2007 | 2006 | 2005 | 2004


08 December 2006
L'incontrôlable Britney
Les médias se délectent avec les frasques que Britney Spears enchaîne les unes après les autres : qu’elle se débarrasse de son mari par texto, qu’elle sorte sans relâche, qu’elle s’habille de manière impudique, qu’elle passe de longues minutes dans les toilettes avec ses nouveaux copains Paris Hilton et Brandon Davis ou qu’elle oublie sa culotte quand elle sort, tout est bon pour la presse

01 December 2006
British Airways: Controverse sur la croix chrétienne
Pour une compagnie aérienne qui se targue d’être la plus populaire au monde, British Airways s’est récemment attiré de sérieux ennemis. La décision de la compagnie d’interdire à une employée, Nadia Eweida, de porter une croix chrétienne a provoqué un tollé auprès des pouvoirs religieux et politiques...

24 November 2006
Ofcom: Les pubs de ‘malbouffe’ interdites pendant les programmes pour enfants
Lorsque le régulateur de l'Ofcom, Ed Richards, a annoncé l’interdiction des publicités pour les produits alimentaires à forte teneur en gras, sel et sucre pendant les programmes destinés aux enfants,

17 November 2006
NTL : Fusion en perspective
L’annonce d’une offre de rachat de ITV par NTL, le 9 novembre dernier, a provoqué une réaction de dérision dans la presse le lendemain : «Mariage de l’année pour ITV ? Ça ne s’invente pas !» (The Daily Telegraph, 10/11)...

10 November 2006
Tom Cruise: chez United Artists
La nomination de Tom Cruise chez United Artists, le studio en demi-sommeil fondé par des cinéastes indépendants...

02 November 2006
Madonna : polémique à propos de David Banda
Madonna, la reine de la musique pop, a ouvertement fustigé la presse mondiale la semaine dernière suite à la polémique à propos de l’adoption d’un bébé du Malawi, David Banda...

27 October 2006
Possible rachat de Corus par Tata ?
L’annonce, la semaine dernière, d'un éventuel rachat de Corus, anciennement British Steel, par Tata Steel n’a pas suscité de commentaires sur le déclin de l’ancien fleuron industriel britannique, même si le Daily Mirror (18/10) n’a pas pu résister à un jeu de mots : «le vieil empire de British Steel pourrait être avalé par un ‘takeaway’ Indien de £4 milliards». En revanche, ....

20 October 2006
Développer un système de ‘taggage’ des passagers aériens
à l’ouverture du nouveau Centre pour la sécurité et la science du crime au "University College" de Londres, une conférence, dédiée aux travaux de recherche dans le domaine des sciences et des technologies contre la menace du terrorisme, a attiré une forte présence médiatique...

12 October 2006
Démission de Jane Shepherdson et recrutement de Kate Moss
Le PDG du groupe Arcadia, Sir Philip Green, a fait très fort en recrutant Kate Moss pour créer les collections de ses boutiques, TopShop : «un coup de maître – unir la plus grande icône du monde fashion à un magasin de l’actualité fashion.» (The Daily Mail, 05/10.) Malheureusement, ...

05 October 2006
Des amendes à ‘payer sur le champ’ pour les délits graves
La proposition d’élargissement des amendes de 100 livres Sterling à payer sur place, pour y inclure les agressions, l’état d’ébriété et les comportements menaçants...

28 September 2006
Initiative de Richard Branson de Virgin pour investir dans le “vert”
L a compagnie Virgin s’est retrouvée une fois encore sur le devant de la scène quand Richard Branson « milliardaire rebelle »...

22 September 2006
Ce qu'en disent les journaux
La réaction à la récente campagne de publicité d'une organisation œcuménique britannique...

15 September 2006
Initiative “verte” / Emballage compostable
L’initiative de l’emballage ‘compostable’ de Sainsbury’s a généré une grande couverture médiatique. Acclamé par certains comme «une révolution environnementale» (Daily Telegraph, 08/09) et la «plus grande initiative pour éliminer la matière plastique de l'avenue "High Street" en Angleterre» (let’srecycle.com, 11/09), le géant de la vente au détail a rendu hommage à ses clients..

08 September 2006
La vente d’Aston Martin
La nouvelle selon laquelle Ford envisageait de vendre Aston Martin, constructeur de la voiture fétiche de James Bond 007...

25 August 2006
Ultimatum to Government over New Airport Security Regime
Michael O'Leary, Ryanair's "outspoken" Chief Executive (Guardian, 18/8), succeeded in generating considerable attention for his condemnation of the Government's new airport security regime...

18 August 2006
McClaren wields the axe
Pundits were under no illusions what David Beckham's omission from England's friendly against Greece...

11 August 2006
Young Driver Insurance Policy
Insurance company MoreThan generated solid coverage of its new DriveTime policy for young drivers last week...

04 August 2006
Le prix fort du piratage
Le règlement de 61 millions de dollars de Kazaa aux sociétés de disques la semaine dernière semble marquer une victoire importante pour l’industrie de la musique et la disparition programmée des services de téléchargement illégaux. Les titres de journaux et commentaires étaient franchement hostiles au réseau P2P : «Kazaa assommée»...

20 July 2006
London stock Exchange IPO
Rosneft's Russian juggernaut appeared unstoppable last week, as it sought its first IPO on the London / Moscow Stock Exchanges...

13 July 2006
Microsoft's launch of iPod rival
Speculation heightened this week over the launch of an 'iPod killer MP3 player' by software giant Microsoft...

06 July 2006
Bob Geldof's Gleneagles' Progress Report
If G8 leaders were hoping that events in Germany would give them licence to sunbathe, they'd reckoned without Bob Geldof. A year on from Gleneagles, Geldof, in self-confessed 'Saint Bob' mode, warned leaders of the world's richest nations not to renege on their commitments to Africa...

29 June 2006
Tout le monde est perdant si les ventes ne se font pas
Il n’y a eu aucun gagnant dans la guerre de propagande médiatisée entre Asda (un supermarché) et le syndicat GMB, lors de leur dispute sur les négociations pour une convention collective...

23 June 2006
Fermeture des centres d’appel en Inde
Powergen a réussi à conserver une couverture médiatique positive malgré un sujet potentiellement fâcheux...

16 June 2006
Approval of Herceptin for early HER-2 patients / NHS funding
The National Institute for Health and Clinical Excellence's (NICE) decision, to approve the breast cancer drug Herceptin, was lauded with the headline: "It's good news time" (Mail on Sunday, 11/06).

09 June 2006
BBC to broadcast World Cup online for the UK
Boon or bone of contention - that was the verdict on BBC's announcement that it would be broadcasting live the World Cup games it has rights to on its own BBC Sport website.

02 June 2006
MHRA investigation into 'elephant man' drug trail
Last week's publication of the official report into the 'elephant man' drug trials brought scant comfort to Parexel, the organisation behind the "disastrous" (Guardian, 26/5) testing of drug TGN1412. Finding that the negative effects of the drug, which left six healthy adults with mutiple organ failure and swelling, were due to an unexpected biological effect rather than any error by Parexel, the report criticised sloppy administration procedures, a lack of adequate training and experience of staff, no 24 hour cover, inadequate insurance cover and a delay in appropriate counter treatment.

24 May 2006
Interview with Ant and Dec
Perhaps the most remarkable thing about the three Princes' interview with Ant and Dec was just how unremarkable the Royals appeared to be. The unprecedented interview with Charles, William and Harry to mark the 30th anniversary of the Prince's Trust successfully revealed how ordinary and down to earth the Princes are, despite being variously perceived out-of-touch, grumpy and yobbish. The "heart-warming anecdotes of Windsor family domesticity" (Times, 19/5) included Harry and Wills' arguments about the remote control, how rubbish they are at cooking, their taste in music, and how much they enjoy reality TV. "'Princes 'watch Pop Idol!'" (viewlondon.co.uk, 19/5); "Royals reveal rows over remote" (bbc.co.uk, 19/5) ran the anodyne headlines. Nothing negative, nothing controversial there: "Hey! Look at them! They're just like us" noted Megastar.co.uk (19/5).

18 May 2006
Cannes Film Festival Launch of The Da Vinci Code
The Da Vinci Code scarcely required the additional promotion afforded by its forthcoming world premiere at the glamorous Cannes Film Festival. The film, based on Dan Brown's best-selling novel, is "already one of the most anticipated movies of the year and set to be a worldwide hit" (Sunday Mirror, 14/5). Indeed, the film's release at Cannes undoubtedly gave a boost to the festival itself, which in recent years has attracted criticism for being "too French" (The Scotsman, 12/5). "'The Da Vinci Code' brings snap, crackle and pop culture to Cannes" (Monsters&Critics.com, 15/5).

12 May 2006
Advertisement of FirstPlus Loans
Headlines were personal last week, as TV presenter, celebrity and Soduku ace Carol Voderman came under pressure to drop her advertising contract with FirstPlus, the loan consolidation company. "Sorry Carol, these loans just don't add up", said the Guardian (6/5), while the Daily Record simply stated, "Not much credit for TV Carol" (5/5).

05 May 2006
Bad boy comes good?
The Buckingham Palace Press Office must be basking in a soft rosy glow. The launch last week of Prince Harry's AIDS orphans' charity, hard on the heels of his passing out from Sandhurst, produced a slew of good headlines for the young Royal: "Harry is prince of hearts" (The Sun, 28/4), "Harry helps Africa" (Megastar.co.uk), "Harry follows in his mother's footsteps" (Daily Mail, 28/4). Diana's commitment to HIV positive children, and Harry's pledge to continue her legacy was heavily talked up: "With his gentle grip and a genuine touching smile, Prince Harry shows he is every inch his mother's son" noted The Sun (28/4), in unusually saccharine prose.

26 April 2006
Crisis management: IT & Financial
When the problematic Child Support Agency hit the headlines again there was little PR gold in the Government's stable left to spin. Early suggestions that their IT contractor should take the rap were accounted for in, just part, of the opposition's assault. While the late arrival, cost and ongoing problems of EDS' IT system were noted, it was the CSA's overall management that came under most brutal attack...

21 April 2006
Deserting the Desert Island?
As with every other change to the Radio 4 schedule, Sue Lawley's announcement that she would leave Desert Island Discs in August was greeted with alarm and incredulity. " After 19 years, Lawley deserts her island" (Independent, 13/4), " Lawley to cast away from Desert Island Discs" (Guardian, 13/4) read the valedictory headlines, prompting Megastar's comment that the papers were acting " like the poor gal has just popped her clogs" ...

14 April 2006
Sale of Airbus stake
There's nothing like a good jobs scare to make the headlines, as BAE Systems found out last week when it announced it was selling its 20% stake in Airbus. " Jobs fears in Airbus sale" (Sun, 7/4), " Jobs fears over Airbus"(Sky News, 7/4), " Job fears as BAE confirm sale talks" (Daily Mail, 7/4) ran the unanimous headlines, despite some recognition that BAE, Airbus UK and the Government had " gone out of their way to allay such fears" (Daily Telegraph, 8/4)...

06 April 2006
Sale of Who Wants To Be A Millionaire?
Expect a rugby scrum in Cannes this week as TV execs from around the world attempt to land the jackpot by buying the worldwide rights to Who Wants To Be A Millionaire?, the British television show hosted by Chris Tarrant and owned by Ulsterman Paul Smith and comedian Jasper Carrott. Credited with " transforming the fortunes of ITV within months of its launch"(Daily Express, 31 March), the global phenomenon spawned a host of successful format shows that have been sold around the world...

31 March 2006
Rod Aldridge Resignation Over Loan Scandal
Rod Aldridge dashed to distance himself from his company, amid the raging political “cash for ermine row” (The Business Online, 26/3), as a means of deflecting negative publicity and adverse speculation away from Capita. “It was simply because of this (… damaging criticism) that he resigned" (Telegraph, 26/3) asserted one unnamed Labour donor. It was an action appreciated by some…

28 March 2006
Selling out because it's worth it?
If Dame Anita Roddick hoped the media would share her enthusiasm for the £652m sale of the Body Shop to L'Oreal, she must be disappointed. Despite her protestations that she was not selling out the Body Shop, with its " campaigning, being maverick, changing the rules of business" (Independent, 19/3) mix of brand and ethics, many commentators were taken aback by its unlikely marriage with a global conglomerate...

17 March 2006
Office of Fair Trading Investigation
Tesco stood up well against the onslaught of reports covering the Office of Fair Trading's (OFT) likely referral of UK supermarkets to the Competition Commission. "Supermarkets face dominance probe"(bbc.co.uk, 9/3). As market leader, Tesco was the most targeted player in the grocery arena. While The Sun reported that, "The OFT does appear to have Tesco in its sights"(10/3), others left little room for doubt over the giant's position...

10 March 2006
The Ming Dynasty
The crowning last week of Sir Menzies Campbell as Liberal Democrat leader finally put the party back on a positive footing after the string of revelations sparked by Charles Kennedy's resignation in January. Widely seen as " the safe bet, the comfort zone, the elegant, hot water bottle candidate" (Guardian, 2/3), Sir Menzies was careful to stress that as well as bringing strong leadership to the party, he would also overhaul its organisation and policies, take risks and generally confound expectations that he would be a caretaker leader. The headlines reflected his success: " He's bloody resilient. He's competitive, he's tough"(Guardian, 3/3), " Ming's moment" (The Times, 3/3), " Menzies: Here for keeps" (The Sun, 6/3)...

24 February 2006
Eddie The Eagle haunts UK Olympic performance?
It should have been a good week for British sport last week. Shelley Rudman's unexpected silver medal in the skeleton bob contained all the elements of a good media story - unknown female talent overcomes a lack of funding to take silver in a sport most of us have never heard of. " Rudman was in Turin only because of a whipround at her local pub" noted The Times (17/2); " Fame and fortune beckon for the girl on a tea tray" (Daily Telegraph, 18/2); " Consider that Britain does not even have a full bobsleigh track and it is Rudman's first full season on the top level circuit, and you begin to realise how remarkable her skeleton medal was" (bbc.co.uk, 17/2)...

15 February 2006
‘Redesign’ of the CSA
For 13 long years, the Child Support Agency stood beleagued by constant cries of anxiety from the very people it was set up to assist. It saw a battery of IT & telecoms revisionism and Government reviews. Last week, it stood three billion pounds in debt with a backlog of 330,000 cases...

11 February 2006
Blackberry blackout?
Blackberry maker RIM scored some important victories last week in the latest twist of its longstanding patent dispute with Luxembourg-based InPro. The announcement that the UK High Court had ruled in its favour generated some highly favourable headlines: "Another patent victory for Blackberry" (PC Advisor.3/2), "RIM wins patent case in the UK" (Techworld, 3/6), "Brits can hang on to their Blackberrys" (ABCMoney.co.uk, 2.2), which appeared to grant a stay of execution for the Blackberry service, under threat of total blackout...

03 February 2006
Bono Launches New ‘Ethical’ Brand
The launch of "Bono's Red Revolution"(FT, 28/1) at the World Economic Forum in Davos last week, referred not to the creation of a stable of Red branded products and services from some of the world's most "iconic companies"(Bobby Shriver - Red, ABC Money 28/1), nor even to the initiative to hand over a proportion of their sales to the Global Fund, to further its fight against endemic diseases in the world's poorer nations...

28 January 2006
Fishy smell surrounds fathers’ demise
Live by the sword, die by the sword? The protest group which raised public awareness of fathers' access rights with headline-grabbing superhero stunts was last week brought down by its favourite medium. Wednesday's front page of The Sun exposed an alleged Fathers for Justice fringe plot to kidnap Leo Blair, and brought about the disbanding of the group: " Blair plot spells the end for 'Men in Tights'" (Times, 18/1), " Fathers' group axed after Leo plot" (Sky News, 18/1). Yet despite being portrayed as "a mateurish, angry and extremely annoying" (Times, 21/1) there was considerable respect for what F4J had achieved: " the issue of fatherhood rights and responsibilities has a currency … unimaginable three years ago" (Times, 21/1)...

17 January 2006
Mike Newell
Luton Football Club boss Mike Newell dropped a bombshell at the launch of Coca-Cola's 'Win a Player 2' competition. Newell claimed that 'bungs' were rife and that he himself had been offered cash to sell his best players. Newell angered a group of high-powered agents. The newly formed Football Agents Association told Newell he needed hard evidence for his accusations leading to the headline "Put up or shut up, agents tell Newell"(Daily Mail 12/1)...

14 January 2006
George Galloway
As political gambles go, George Galloway's entry into Celebrity Big Brother seems to be right up there with Charles Kennedy's confession to liking a drink. Will it, as Galloway hopes, provide him with a " Heineken" (Guardian, 7/1) opportunity to influence young voters about the Iraq war, or will unforeseen events in the BB hothouse and its " nudity, intoxicated sex and swearing" (Independent, 6/1) damage the maverick MP beyond repair?...

06 January 2006
RMT Tube Strike – New Year’s Eve
Despite hailing New Year Tube strike "a success"(bbc.co.uk, 1/1/06), the RMT union must have been disappointed by its limited impact on London's celebrations. Rather than the predicted turmoil, " London Tube strike deadlock leaves revellers facing chaos"(Edinburgh Evening News, 31/1205), Ken Livingstone referred to the industrial action as a "non event"(Scotsman, 1/1/06)...

 
Copyright 2006 Echo Research
 
 

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