Articles d'Echo dans PR Week

Several articles claimed that the computer 'game' is now an entertainment force to rival Hollywood films, and that, in a difficult financial environment, the longevity of game playing could replace cinema visits for young men. The next big film release, Iron Man, is likely to be overshadowed by GTA IV, "a brutal and satirical masterpiece equal to films like The Godfather" (Guardian, 29 April). Steven Spielberg is working on three games for rival EA, who are bidding to take over Rockstar. The BBC said the launch was "more like a cultural event than a marketing event" (bbc.co.uk, 28 April), while Scotland on Sunday called it "a perfect storm of critical acclaim, commercial success and media controversy" (27 April).