Media Content Analysis

Media content analysis helps you define and understand your media profile by evaluating issues, messages, advocates, critics, media and journalists, giving qualitative ratings to print, broadcast and online coverage and recommending PR action and response.

Media Content Analysis and Evaluation

Media content analysis helps answer questions such as How is your brand communicated through the media? What’s working and what’s not in your PR program and spokespeople? Why? What issues are coming up on the media horizon that you should be planning for? Who are the new commentators who can affect your coverage? Media content evaluation is also useful for understanding how journalists and publications interpret your key messages and the impact of coverage on regional, national and international target audiences. And organizations are increasingly keen to discover the differences between traditional, online and social media that may impact on perceptions as measured by media content analysis.

Media Content Analysis Effectiveness

Media content analysis effectiveness is proven by the extent to which it helps uncover trends in the reach of corporate messages, changes in journalists and other opinion-formers’ positions, and shifts in the propensity of audience groups to read and recall messages and materials. Drawing these elements together into a cohesive picture of message, medium and audience can give you valuable insights to shape your communications strategy. Many organizations today agree that the most accurate and objective way of understanding how their corporate or brand image performs in print, broadcast and online outlets is through media content analysis.