La communication interne internationale

Summary of the survey conducted among International Internal Communicators in France, the UK and the USA in 2004

There is no denying the growing influence of internal communication over the past five years, due to globalisation and merging consumer-employee-citizen opinion groups. Internal coms, a previous 'poor orphan' of communications, increasingly faces challenges and complexities as it is managed across borders. With this brief report, Echo looked at:

1. How the role of internal coms is changing and why
2. The evolving role of facilitator, to unify staff above and beyond cultural and linguistic differences
3. Training and measurement: two essential issues for job positioning and the future
4. Keys to success in this area, by market and internationally

20% of all report fees will be donated to Charity
Price $35
orders@echoResearch.com