Since 2002, Echo has been supporting ADI's European PR and media relations teams in tailoring their communication programs. Echo's analysts track media coverage generated in France, Germany, Sweden and the United Kingdom, in terms of quality, content and perception of all PR initiatives. In addition, ADI's positioning is benchmarked against its main competitors. Echo's management reports and recommendations allow ADI to:
"We work together to overcome the seeming complexity of our products, to help improve our image and to focus on our strengths, which make all the difference in our highly competitive market," said Pascal Cerruti, Marketing and Communications Director, Europe, of Analog Devices. |
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Echo analyzes the presence and impact of industry analysts in the client's international press
coverage and analyst reports, compared to key competitors. The overall objective is to assess the role of industry analysts as influencers
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Echo analyzes product and corporate coverage in Europe, benchmarked against major competitors. It
assesses regional strength and weaknesses and identifies communications opportunities
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Echo tracks current industry-wide topics and identifies emerging trends in the information delivery market
across Europe to help steer the client's PR focus. The assignment includes competitor benchmarking.
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Echo measures PR initiatives over time by the business group to assess effectiveness of brand
strategy. Echo identifies gaps in PR activities and areas for improvements, including setting Key Performance Indicators to assess PR initiatives against targets.
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Echo evaluates communications effectiveness, analyzes the targeting of media and journalists, and
monitors opinion formers and competitors within the client's market at the international level, to provide management intelligence on the client's image in the media.
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![]() | 18 million customers flooding social networks to speak to brands according to a new study by Echo Research for Fishburn Hedges |
![]() | People Moves: Group appoints joint MDs of Echo UK Echo announces the dual promotion of Ben Lloyd and Sam Knowles as Joint Managing Directors of Echo’s UK Operation. |
![]() | AMEC's annual European SummitDublin ,
juin 13
- 15 |
![]() | Marisa Robertson "Understanding the social media customer and brands" |
![]() | Marisa Robertson "Supporting the PSP Association" |