| The power of transparency - PR WEEK As CSR becomes embedded in business, firms must be able to demonstrate its role in their success, by Sandra Macleod, Echo Research |
| A Henry Stewart Briefing: Improving the Customer Experience: Satisfaction, Perceived Value and Loyalty A series of talks for all customer/client focused Directors and Managers in service industries. Includes presentations by Sandra Macleod (CEO) and Nigel Middlemiss (Knowledge Director) of Echo Research. |
| Internet au cœur de la présidentielle (Echo Research) |
| A question of trust As commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports. |
| The Application of "Best Practices" in public Relations Measurement and Evaluation Systems - PRSA Public relations measurement and evaluation are essential elements in the creation of successful communications programs. |
| A Social Steward Japan brings its own definition of good corporate citizenship wherever it does business around the globe. |
| Reputation Moves Up the Agenda Echo is expanding its work for the university sector through a major stakeholder study for City University (in London) in support of its five year strategy planning. |
| Le monde extérieur peut apporter une bouffée d'oxygène et aider les dirigeants mondiaux à anticiper les changements, écrit le PDG d'Echo dans Management Today Dans un article publié dans Management Today (Royaume-Uni), le PDG d'Echo, Sandra Macleod, a indiqué : <<Les bouffées d'oxygène qu'apporte le monde extérieur aident les dirigeants à voir plus clair dans les phases de changement, pour faire bouger les équipes et pour renforcer les efforts du PDG visant à faire avancer l'entreprise, tout en tenant compte des erreurs commises et en s'assurant qu'une "stratégie dynamique qui anticipe" existe - comme disait l'ancien grand patron de GE, Jack Welch.>> |
| MEDIA MENTALITY: Challenging Improved and Responsible Journalism for Health’s Sake Mental health is a major and growing public health issue. With one in six people experiencing mental health problems, the UK government made it one of the four key areas in its public health policy. Starting from the basis that the media plays a crucial role in influencing people’s perception about what is a complex and highly emotive area, the Health Education Authority (HEA) commissioned Echo, as registered Expert Witness, to support its work by assessing current levels of information and understanding. Echo examined the way in which mental health problems were portrayed in everything from news to TV dramas, the terms used and the tone of reporting or dramatising of events. |
| The fine art of media evaluation Accountability is increasingly important. But how do you measure and benchmark public relations performance? Market research techniques are included in the communications toolbox more frequently but does market research have something to learn from public relations |
CSR Study : Crunch could reduce corporate social responsibility
In a poll by Echo Research , 36 per cent of senior professionals said they believed the number of corporate social responsibility programmes would fall ...
Novartis Study
Omnibus Survey, Echo Research, April-May 2008. [2] Ezzati et al. Selected major risk factors and global regional burden of disease. The Lancet. ...
Jolly Good Fellows with a Purpose
by David Michaelson, Echo Research.