The Application of "Best Practices" in public Relations Measurement and Evaluation Systems - PRSA
Public relations measurement and evaluation are essential elements in the creation of successful communications programs. While there is wide acknowledgment that measurement and evaluation are important, there is little understanding among public relations practitioners of the best and most appropriate ways to design and implement an effective system for measurement and evaluation. In a new paper published in Public Relations Journal, David Michaelson (president of Echo Research, Inc.) and Sandra Macleod (C.E.O. of Echo) present a series of processes, procedures and considerations that should be applied in the design of research programs. These recommended approaches, listed below, are based on the concept of applying "best practices" to public relations research activities. |
ExL Pharma 2nd European PR & Communications Summit for Pharmaceutical, Biotech and Medical Device
Some of the Echo Research team attended this prestigious event in Bayer Scherings Pharma HQ in Berlin. They also ran a pre-conference workshop on PR Measurement & Evaluation.
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.