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IPRA White Paper: The Role of Public Relations and Communications In a Complex, Converging World |
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 | Ten PR tips for using market research - PR Moment Journalists are more likely to open press releases if they contain research. |
 | The changing face of responsibility Consumers want economic benefits as well as environmental action. |
 | From Information to Implication Why marketing has a role to play in reversing the decline of the world economy |
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 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
 | Andrew Challier "Let’s get together" |
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