According to media perceptions obesity is certainly a defining characteristic of the so-called modern world - along with stress and depression and other lifestyle health problems such as diabetes, cancer and heart disease. The future is not encouraging, warn the experts. As the research conducted by Echo Research shows, anxieties about obesity are growing fast. In the US it has been on the media agenda for several years now, but there are increasing concerns about the disorder in other regions such as Western Europe and in Asia Pacific, where globalisation, consumerism and new lifestyle habits mix to make the perfect cocktail for weight gain.

Click here to read the full report by Echo Research