Thought Leadership

Learn some lessons in reputation management without attending the school of hard knocks.

Winston Churchill said: 'A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.' Guy Esnouf sums up the fundamentals of reputation in his honest and open portrayal of how E.ON learned to listen and improve - the hard way. Importantly, in thanking his environmental detractors, he recognises the opportunity of proper insights driving change.

To read Echo Ceo, Sandra Macleod's latest article in PR Week click here

To download a pdf copy of the article click here