| The communications research provided by Echo Research motivated the regional directors at our annual conference by showcasing the impact of their efforts. And, in particular for the 125th anniversary celebrations, the research information demonstrated to our respective event sponsors their return on investment. | |
|
John Gray
|
| Executive management and board members take notice of the results presented by Echo, which not only validate the effectiveness of my corporate PR team but provide 'hard' metrics to inform them on what they too often consider to be a 'soft' side of the business. | |
|
Robert W. Grupp
|
| Given the prohibitive cost of advertising, our communications is based in the main on media and public relations. Echo's assessment of our media coverage helped us to identify precisely the drivers of our image in the press, and evaluate the impact of our proactive communications . Echo's study came at a time when our organization was faced with a real threat to its existence and had to consider new or different ways of standing out from the crowd. | |
|
Catherine Dedieu-Lugat
|
| Managing media relations in the modern environment means accurate messaging and targeting. But above all it means assessing the impact of your campaigns. I have found Echo's approach to this to be creative and convincing, and a particular help when arguing the benefits of a media campaign to senior management. | |
|
Nick Parsons
|