What the Critics Say

US corporations risking a lot by not paying attention to risk

Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.

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Public Relations - one of the best jobs in the world?

If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'

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What Communicators Can Learn From Obama-McCain

In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.

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Katie Paine, The Measurement Standard, USA:
Echo offers a full suite of communications research services from media content analysis to communications audits. Echo provides some of the best in-depth analysis and conclusions we've seen... has some very loyal clients. Echo reads in more than 25 languages and has one of the best reputations internationally.

PR Week/UK:
Echo is a pioneer in research-based PR…(sets) a record for devising reputation management solutions… is well respected across the world…the largest player in Research & Evaluation.

New Straits Times, Malaysia:
Concise, sharp and frank, Echo…can strip the spin out of PR campaigns to its barest essential and help corporates see where they have gone wrong, what needs to be done and universal values/standards that need to be adopted to forge ahead.