Reputation Scorecards

Reputation Scorecards are traditional and essential techniques for analyzing corporate reputation. Once notoriously complicated and inaccessible, new approaches and formats have made them easier to understand.

Reputation Scorecards as a Management Tool

Reputation scorecards are a key management tool for mapping the drivers of corporate reputation as perceived by key stakeholder groups including customers, employees, analysts, the media and other opinion formers. Echo has developed an accessible, graphical scorecard that can be tailored to the needs of the individual organization to enable you to benchmark competitors and get a rating of your corporate reputation over time. Echo's clear, visual reputation scorecard format provides a basis for SWOT analysis, gap analysis and a wealth of other practical management information that can be conveyed by customized reputation scorecards.

Reputation Scorecard Features

Reputation scorecards features typically contain a number of benchmarks or rating data that can:

• capture data on a monthly, quarterly or fiscal basis to provide a comprehensive snapshot of your PR efforts/programs
• provide a concise and visual monitor to track key trends in brand and competitor messages, article tone and favorability, and media reach to assess progress toward program goals
• provide data that can be used as an intelligence tool for category activity
• track specific issues, message penetration in key media, and competitive product/brand tracking.

Overall, one of the single most important features is a customized reporting format that suits the unique decision-making criteria you need from your reputation scorecards.