US corporations risking a lot by not paying attention to risk

Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.

Public Relations - one of the best jobs in the world?

If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'

What Communicators Can Learn From Obama-McCain

In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.
 

Right from the start, Echo Research has been working for TMT industry leaders: the BBC, Dow Jones, Ericsson, Financial Times, HP, IBM, Intel, Microsoft, MSN, Sony, and Unisys, among others. This has given Echo's TMT professionals considerable insight into the ever-changing and highly competitive TMT business environment. All TMT team members are experts in communications research.

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Echo's services for the TMT Sector range from one-time campaign evaluations to ongoing tracking studies of media and other stakeholder sentiment, which provide measurable indicators of performance such as KPIs (Key Performance Indicators), communications scorecards and interactive dashboards.

Of particular value in the TMT Sector is Echo's ability to deliver research on a national, international or global basis, working across 33 different languages, and including competitor benchmarking.

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